I recently attended a LawyerLocate.ca Google event on the impact Google is having on the Canadian legal industry. When Alec Humes (Google spokesperson) opened up the session, he told us that if there’s anything he’d like us to take away from his talk, it’s 1. mobile & 2. video. So, today, I’m passing along one practical […]
Strengthening Your Clinical Team
Strengthening Your Clinical Team, Anna-Liza Badaloo (Manager, Clinical Development) interviews Sandra Bekhor, was previously published in The Pulse – Ontario Association of Naturopathic Doctors, Summer 2015, Issue 78. Working with others in a clinic setting can be an incredibly rewarding experience. But there’s more to working effectively together than figuring out rent percentage splits and scheduling. How well […]
Mindfulness for Lawyers Goes Mainstream
Ever wonder how all the recent buzz about mindfulness might possibly have relevance to you, as an individual and maybe even as a professional? Well, I was recently interviewed by Garry J. Wise, of Wise Law Office, Wise Law Blog and SlawTips on the possibilities for lawyers. Here’s a short excerpt: “Sharper listening skills will make you a […]
Takeaway #2 from ‘Turning strangers into clients’, a social media roadmap for architects
I just got back from speaking at the Ontario Association of Architects (OAA) conference in Hamilton. My session was called ‘Turning strangers into clients’, a social media roadmap for architects. I’ve already shared one takeaway after giving a webinar on this topic to the Interior Designers of Canada (IDC) last November. But it’s a really deep subject, […]
In search of the ideal client
I was interviewed by Grant Cameron at The Lawyer’s Daily (previously The Lawyers Weekly) about the challenge of finding the ideal client, a process that begins long before you begin advertising. Here is a short excerpt: …“Twenty per cent of the files that you’ve worked on probably represent 80 per cent of your profit or the strategic type of […]
Getting started with professional law firm marketing
Law firms have moved on from asking whether or not they should be marketing. They are marketing. Today, law firms have websites, blogs, social media pages, brochures, newsletters and more. Some even have formal logos and taglines. But they’re not all enjoying the success that they are seeking. So, the question has changed from should I market […]
Setting the stage for a business retreat
Setting the stage for a business retreat was previously published in The Bottom Line, Government / Compliance, March 2015. It’s the rare accounting firm that’s had a great experience with a retreat. But, for those few and far between firms, the event holds a sacrosanct position on the calendar. Partners look forward to it long […]
5 Things law firms need to know about marketing
I was recently interviewed on 5 things law firms need to know about marketing by Garry J. Wise of Wise Law Office, Wise Law Blog and SlawTips. This is the first installation of our law firm marketing video series. A summary of our discussion is also available at SlawTips.
Why bother blogging on LinkedIn?
Bloggers, there’s a new kid in town. LinkedIn is opening up its blogging platform to all members. The question is, should you bother using it if you already have a blog? After some hemming and hawing, I finally found a reason why to bother…
Maximize quality referrals to your law firm
If you asked the people in your network to describe your firm to you, how well would they do? Area of practice? Most people would probably get that right. Location? Probably. Here’s where folks might start to stumble. Would they be able to describe your ideal client beyond a token few words? Your greatest strengths? […]
