The last few times I’ve given marketing seminars to architects, I boldly went where I haven’t gone before. I asked the audience straight up if they thought that architects, interior designers, engineers and other design professionals were using a formula to develop their websites. I was met with a resounding YES. The components themselves – beauty shots, portfolios, discussions about […]
A firm handshake for unsure times: Trust is no longer assumed — lawyers need to earn it
A firm handshake for unsure times written by Sandra Bekhor, was published by The Lawyers Weekly (May 30, 2014 issue). It used to be that whether you were a partner, employee or client of a law firm, trustworthy behaviour wasn’t just an expectation, it was a given. You could count on a handshake. What about now? What […]
Stop taking back what you delegate!
If you’d like to make your professional practice run more efficiently, here’s an approach that will do more than just save you precious time. It will minimize frustration, keep files moving ahead on schedule and deliver growth opportunity to both you and your team… stop taking back what you delegate! Have you ever assigned something […]
Should you market yourself or your medical clinic?
Should you market yourself or your medical clinic? was previously published in The Pulse – Ontario Association of Naturopathic Doctors, Spring 2014, Issue 73. Despite the multitude of decisions that get made before initiating a marketing program – positioning, target market, location, services, fees – there’s one underlying question that often gets overlooked. What are […]
Does leadership skill have a place in law firms?
Did you know that culture can account for nearly a third of financial results? A third. Seriously, A THIRD. Given the opportunity to make such dramatic impact by modifying one single factor, anyone that cares about the performance of their law firm should be wondering what they can do to positively impact culture… right now. […]
Accounting firms – Get strategic or risk getting lost
Get strategic or risk getting lost was previously published in The Bottom Line, Mid-September 2013. Options. They can swing doors wide open or gamble resources away. They can inspire us to act with urgency or be the cause of indecision and procrastination. The options to market an accounting firm have exponentially increased over the past fifteen […]
Should law firms open a satellite office?
I was recently interviewed by Kim Arnott at The Lawyers Weekly about the pros and cons of law firms opening satellite offices. Here’s a short excerpt: …“Make sure your first house works well before you open a second house,” advises Bekhor. Maximize the efficiency and cost-effectiveness of your main office with good procedures, clear policies and well-communicated […]
20 Tips: Networking with healthcare professionals – Online & off, introverts & extroverts
Networking with Healthcare Professionals – online and off, whether you’re introverted or extroverted was delivered as an accredited webinar for naturopathic doctors as part of the OAND webinar series. Though the webinar explores numerous examples and fundamental guidelines, this article is based on the premise of the topic. More about this webinar is available here. […]
Architects, are you choosing a safe image over a powerful one?
The Power of Image was delivered as an accredited seminar at IIDEX 2012 and the RAIC Festival of Architecture, Halifax 2013. Though the seminar explores numerous case studies, this article is based on the premise of the topic. More about this seminar is available here. Architects practice in one of the most complex, creative arenas in the […]
Find the path to your law firm’s success – The five-year mark is critical to assess and adjust your focus
I was recently interviewed about the path to success for law firms by Megan O’Toole at The Lawyers Weekly. Here is a short excerpt from the article: …“The best way to attract more profitability is first of all to understand what is profitable for you, and then to turn your professional identity into all that. Your marketing needs to […]
