I like to compare social media marketing to networking. If you wouldn’t say it, do it or wear it at a professional networking event… then don’t on social either! And same goes if you would. That’s a good start towards reputation management, online or off. — Related articles: Manage the Online Reputation of Your Professional […]
Architects, should you think about profit first?
There’s a new column at Toronto Marketing Blog. In ‘The quick tips corner’, we will be sharing really short professional practice development tips inspired by conversations we’ve had on social media. So, for today’s tip, we will begin with a practice management question. Should architects and other professionals think about profit first? You won’t be able […]
Video uploads double in 2014 – A “Video takes off” series
The number of videos uploaded to YouTube increased by 200%, from 2013 to 2014. The video explores: why video uploads have surged the impact on architects, lawyers, accountants and other professionals I will be speaking more about this with my colleague Roxanne Boutzis from SBR Network at the upcoming Ontario Association of Architects (OAA) […]
Breathe life into your marketing with video
Today’s practice tip is on improving the performance of your marketing plan with a law firm video. Here’s an excerpt from my article at SlawTips: It’s information overload out there. And many lawyers are seeing readership of their blogs, articles and newsletters dropping off. So, this week’s tip is to consider changing things up by […]
What’s good for the goose…
What’s good for the goose is definitely good for the gander! I just got back from a two-day retreat, strategic planning for my business. That’s right. I don’t just talk about practice management. I actually do it. And have been doing so, religiously, since I started my business 10 years ago. So, while it’s still […]
Video boosts email readership by 65% – A “Video takes off” series
Did you know that “video” in the subject line of an email boosts readership by 19%? Watch as Roxanne Boutzis of SBR Network and I talk about this. Join us at the Ontario Association of Architects’ annual conference for our session: Video: The 1.8 Million Word Promotion. — Other videos from our “Video takes off” […]
Senior executives prefer video over text – A “Video takes off” series
Should it be video or text? Think twice before publishing that next post! Check out these facts that compare recent stats for video relative to text.I will be speaking more about this with my colleague Roxanne Boutzis from SBR Network at the upcoming Ontario Association of Architects (OAA) conference. Learn more and register at the OAA […]
One minute of video is worth 1.8 million words – A “Video takes off” series
Is one minute of video really worth 1.8 million words? In this one minute video, find out why professionals who want to promote their expertise should consider adding video to their marketing plan. I will be speaking more about this with my colleague Roxanne Boutzis from SBR Network at the upcoming Ontario Association of Architects (OAA) […]
Delegate to break through that glass ceiling
Today’s practice management tip is on delegating to break through that glass ceiling. Here’s an excerpt from my article tip at SlawTips: Lawyers, you know that if you want your firms to be more efficient and profitable, you need to delegate. You know that if you want more time with your families and the occasional good […]
Should you bother with social media marketing?
My first SlawTips post went up last week (SlawTips offers practice tips for lawyers, weekly). This tip helps lawyers decide once and for all what they’re going to do about social media marketing: Most lawyers have a profile on LinkedIn and possible one or two other social media sites. Some have made a great success of […]
