Reputation management. It’s become a hot topic! But how well is it understood? BrightLocal recently released its local consumer review survey for 2016. While the data is enormously useful, what to do requires careful consideration to each individual’s unique circumstances. A few interesting findings from this report: More people are reading reviews on a regular […]
Marketing playing vital role in a growing online world (for lawyers)
Marketing playing vital role in a growing online world was previously published in The Lawyers Weekly and The Lawyer’s Daily, November 11, 2016 issue. This article is a roundtable discussion among lawyers that have each, in their own way, been doing a bit of experimenting with their legal marketing plan. Here is a short excerpt: […]
Talking to Lawyers About Words
Talking to Lawyers About Words, was published by SlawTips. Below is a short excerpt. Accountants are trained in numbers. Architects are trained in design. And lawyers are trained in words. As a lawyer, when you speak or write, you choose your words judiciously. Am I right?… That is all well and good when it comes […]
Lawyers, Don’t Lean Too Hard on Awards
The Star recently ran an expose on dubious claims in personal injury law firm advertising, with particular emphasis on the use of awards. The article, In ‘wild west’ world of lawyers’ ads, personal injury firms make dubious claims, was in reponse to an investigation spurred by a series of complaints about advertising that is false and misleading and […]
From Wallflower to Active Participant on Social Media – for Lawyers
From Wallflower to Active Participant on Social Media for Lawyers, was published by SlawTips. Below is a short excerpt. I’ve noticed lawyers pop into LinkedIn or Twitter once in a blue moon and then completely disappear. If that’s you and you’d like to figure out how to enjoy some of the benefit found by other […]
Make Your Next Law Firm Retreat Count!
Make Your Next Law Firm Retreat Count! written by Sandra Bekhor, was published by SlawTips. Below is a short excerpt. It’s a new year. Some of us have resolutions that keep us true to what we want to get out of it. Those of us who don’t are still fresh from the holidays and keen […]
Planning a Law Firm Retreat [Seminar]
On January 19th, I will be speaking about law firm retreats at the OBA (Ontario Bar Association) Managing Partner Roundtable Breakfast Series. Here is a short excerpt from the program: Law firm retreats can be positive experiences for law firms. Lawyers can walk away excited about new opportunities and feel energized about enhanced relationships. Alternatively, […]
Is Your Website in Need of a Makeover?
Is Your Website in Need of a Makeover was published by SlawTips. Below is a short excerpt. While it’s not quite as superficial as wearing flare jeans when straight cuts are in, there is an aspect to web design that is simply about keeping up with the times. That said, deciding whether your law firm’s website is […]
Marketing The Professional Service Experience – An Example
Last month I had my gallbladder removed at the North York General Hospital. While an unfortunate medical event, it was also a noteworthy and memorable human experience illustrative of the secrets to effectively branding a health care practice. As I tell my medical clinic clients, in order to develop a powerful marketing strategy, we need to […]
How to Ask for Referrals for Lawyers
Today’s tip is simple and focused. How should lawyers ask for referrals? I asked lawyers, accountants and consultants to share how they go about it. They shared their law firm marketing tips generously and, as you will see, everyone has a slightly different approach. In Part 1, we hear from lawyers and accountants. In Part […]
