7 Law Firm Marketing Myths Debunked! was published by Legal Business World. Below is a short excerpt: Are marketing myths holding law firms back from making a bigger and better impact with their websites, social media and brands, generally? To answer that question, let’s take a look at seven, fundamental misconceptions and debunk them, one […]
What professionals can learn from Weight Watchers (and it’s got nothing to do with weight!)
What can lawyers, accountants, architects and other professionals learn from Weight Watchers? Marketing isn’t about tactical to do lists or promotional statements about your services and people. Marketing is about making your readers feel something. And professionals are uniquely positioned to do just that. So, watch this video. Notice how they don’t tell you about […]
Mindfulness in the courtroom? Check this out…
I just completed the online SoundsTrue Mindfulness and Meditation summit. I learned about something most unusual, which I just had to share with our readers who are lawyers. So, while I know that, in recent years, mindfulness has made it to the mainstream and that there is even an OBA program The Mindful Lawyer Series (good […]
Take your practice where you want to go [Seminar]
On April 5th, 2018, I will be speaking about taking your law practice where you want to go. This marketing seminar is part of the Enterprising Lawyer Series at The Canadian Bar Association (CBA). Here is a short excerpt from the program: Take your practice where you want to go: From Marketing to leadership Clients […]
Video the next frontier after social media conquered
Video marketing the next frontier after social media conquered – for accounting firms was previously published in The Bottom Line, Starting Your Own Firm, November 2016. This is a reprint. This past February, YouTube celebrated its tenth anniversary. Six months into its launch year, Google purchased the site for a mere $1.65 billion USD. […]
Single by Choice or Chance (book review)
If you are a lawyer, accountant or other professional, Single by choice or chance is for you. Not because you’re a single woman and over 45 years of age (even if you are!). Not because you could stand to benefit from some practical, financial wisdom (even if you could!). Not even because you work with […]
Which lawyers will reform the profession?
Last night, Mitch Kowalski launched his new book The Great Legal Reformation to a full house of engaged listeners, downtown Toronto. He managed to talk his way through two water bottles and, still, there were lots of questions from the audience! Here are a few takeaways: Mitch walked us through a model for the future law firm. […]
Creating an Online Publishing Strategy for Law Firms (Book Review)
Lawyers don’t think of themselves as publishers. They think of themselves as counselors, advisors, litigators, defenders and problem solvers. Correct? Well this book asks you to add publisher to the list. And by the time you’re finished reading all 85 pages (you made it through law school… you can do this in an hour, two […]
Set your people up to succeed – Every last one of them
Set your people up to succeed – Every last one of them was published by CBA PracticeLink. Below is a short exert: Have you ever wondered how far the people at your law firm could go if they were set up to reach their highest potential? Is it even feasible to consider doing this for […]
Mindfulness: Ultra light to the max!
You’ve been hearing a lot about mindfulness over recent years. You know that it, supposedly, can help to reduce your stress and make you feel more content. You’re still not exactly sure how it works or what it really means. But your curiosity is peaked! For all the lawyers, accountants, consultants and other professionals out […]
