Architects that use their voice about what isn’t working for them – in policy, in workplace equality and other aspects of our built environment – effect change. Every voice counts. Branding isn’t just about a pretty logo (not that it hurts!).
I ‘blabbed’ yesterday with Kim McLaughlin of Lyra Communications about whether or not law firms should REALLY be on social media. We’re both grounded in strategic marketing. So, we agreed on many things. But not on all! It made for an interesting debate. The many considerations outlined in this video will be helpful for […]
Commitment is one of the best predictors for law firm marketing success. So, when making decisions about the firm’s marketing plan, consider meeting lawyers where they’re at, training and building a turnkey plan that takes practical account of resources. It’s also helpful to build the personal marketing plans according to the specific interests and talents […]
I like to compare social media to networking. If you wouldn’t say it, do it or wear it at a professional networking event… then don’t on social either! And same goes if you would.
There’s a new column at Toronto Marketing Blog. In ‘The quick tips corner’, we will be sharing really short professional practice development tips inspired by conversations we’ve had on social media. So, for today’s tip, we will begin with a question. Should architects and other professionals think about profit first? You won’t be able to help […]
The number of videos uploaded to YouTube increased by 200%, from 2013 to 2014. The question explored on this video is why. I will be speaking more about this with my colleague Roxanne Boutzis from SBR Network at the upcoming Ontario Association of Architects (OAA) conference. Learn more and register at the OAA website. […]
Today’s practice tip is on improving the performance of your marketing plan with video. Here’s an excerpt from my article at SlawTips: t’s information overload out there. And many lawyers are seeing readership of their blogs, articles and newsletters dropping off. So, this week’s tip is to consider changing things up by […]
What’s good for the goose is definitely good for the gander! I just got back from a two-day retreat, strategic planning for my business. That’s right. I don’t just talk about this stuff. I actually do it. And have been doing so, religiously, since I started my business 10 years ago. So, while […]
Did you know that “video” in the subject line of an email boosts readership by 19%? Watch as Roxanne Boutzis of SBR Network and I talk about this. Join us at the Ontario Association of Architects’ annual conference for our session: Video: The 1.8 Million Word Promotion. — Other videos from our “Video takes off” […]
Should it be video or text? Think twice before publishing that next post! Check out these facts that compare recent stats for video relative to text.I will be speaking more about this with my colleague Roxanne Boutzis from SBR Network at the upcoming Ontario Association of Architects (OAA) conference. Learn more and register at the OAA […]