We’re going off topic today! After many, failed experiments, I wanted to share my perfected recipe for almond yogurt with some friends. So, I figured I should post it here for our readers as well! Seriously, I kid you not about the many failed experiments. It’s challenging to replicate some of our favourite dairy foods […]
Use the 80/20 rule to improve profit
The 80/20 rule usually proves to be true. Applying it to marketing professional services firms, when I deliver speaking engagements and ask the audience if 20% of their clients represent 80% of their profit, guess what? There are a lot of heads nodding! So, today’s quick tip? Start thinking about how you can generate more […]
Perfectionism isn’t profitable
Professionals often admit to being guilty of striving for perfectionism. While it’s great to aim for quality when it comes to your business and marketing plans, striving for perfection can lead to extensive delays allowing for inertia to set in. You’re better off to move forward with a plan that’s 80% there and tweak as you move […]
Use LinkedIn to create common ground
Last week, I spoke with Ian Hu from LawPRO for the first time. We’re both writers for SlawTips and have already had some familiarity with each other through our articles and social media postings. But that wasn’t enough for Ian. He handled our call like a networking warrior! While on the phone, he scrolled […]
Proper delegation builds partnerships
Proper delegation builds partnerships was previously published in The Bottom Line, Education for Accountants, Mid-May 2016. There are many different ways to delegate, some just barely get the job done and others represent best management practices. A few of the prototypically, less effective methods: Dropping a file on someone’s desk and telling them that it’s […]
Lawyers, take a lesson from Cookie Monster…
Now that lawyers are using video to market their practices, I would suggest that it would be worthwhile to take a closer look at successful television commercials, like this one! What could possibly be the takeaway from a Cookie Monster ad you ask? Well, I will tell you… Instead of itemizing all the cool […]
Leaders beware, trust in the workplace is a two-way street
Humour me today, dear readers. A little anecdote, about trust in the workplace, sometimes illustrates the point better than any theory can… I was speaking at a conference last week (more to come on that shortly!) at Exhibition Place. While on break, I decided to walk down to the water. While I was there, I did […]
Architects, advocacy is part of your brand
Architects that use their voice about what isn’t working for them – in policy, in workplace equality and other aspects of our built environment – effect change. Every voice counts. Branding isn’t just about a pretty logo (not that it hurts!). — Related articles: The Risky Business of Marketing Your Point of Difference Architects, […]
Should law firms REALLY be on social media? [Video, Blab Replay]
![Should law firms REALLY be on social media? [Video]](https://www.bekhor.ca/wp-content/uploads/2016/05/blab-with-kim-300x169.png)
I ‘blabbed’ yesterday with Kim McLaughlin of Lyra Communications about whether or not law firms should REALLY be on social media. We’re both grounded in strategic marketing. So, we agreed on many things. But not on all! It made for an interesting debate. The many considerations outlined in this video will be helpful for law […]
Lawyers, are you committed to your marketing plan?
Commitment is one of the best predictors of a successful marketing campaign. So, when making decisions about a legal marketing plan, consider meeting lawyers where they’re at, training and building a turnkey plan that takes practical account of resources. It’s also helpful to build the personal marketing plans according to the specific interests and talents of […]
