The 80/20 rule usually proves to be true. Applying it to marketing professional services firms, when I deliver speaking engagements and ask the audience if 20% of their clients represent 80% of their profit, guess what? There are a lot of heads nodding! So, today’s quick tip? Start thinking about how you can generate more […]
Perfectionism isn’t profitable
Professionals often admit to being guilty of striving for perfectionism. While it’s great to aim for quality when it comes to your business and marketing plans, striving for perfection can lead to extensive delays allowing for inertia to set in. You’re better off to move forward with a plan that’s 80% there and tweak as you move […]