Most professionals underestimate the importance of the biography pages on a website. But within the context of a professional service firm, make no mistake about it, these pages are well read.
The biography page is unique in terms of the opportunity it offers to present personality. A biography that goes beyond credentials can contribute towards practice development goals by reinforcing point of difference in a subtle but deep manner and connecting with readers on a human level, so that they can envision working with you.
Dr. Wayne Dyer’s biography is straightforward and concise. While he presents the important resume points that you would expect to find, he doesn’t stay confined to them. He also includes just enough personality for the reader to appreciate how his personal story relates to his expertise and to possibly leave them wanting to learn more about him.
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