We’re looking at another tweet today. There’s something in the act of studying of a well executed detail that’s enormously informative about the whole marketing plan. In this example @GuyKawasaki does what he does best. He shares information that is not only really interesting but helps the reader to consider some kind of improvement to […]
Marketing Example of the Week: Video for a Chiropractic Clinic
Professional service firms are becoming more interested in the possibilities offered by video. But a lot of the early adopters are playing it safe with a meet and greet type of video that showcases staff for recruiting purposes or introduces the firm principal. This video stands out because it doesn’t follow the crowd. It’s truly […]
Is SPAM Being Posted on Your Behalf?
Our most recent spam comment was from a chiropractic clinic. We didn’t publish it, as a comment, but here it is for your reference: A chiropractic doctor offers a breadth of services to various patients that involve physical rehabilitation and physical training. (The name of the chiropractic clinic was inserted here, along with a link […]
One Chiropractor’s Experiment with Consumer Marketing
When I first learned of how Dr. Dower’s circular career path mirrored my own, but in reverse, I was compelled to learn more. So, we sat down for tea in his Yonge and Bloor stomping grounds and took a stroll down memory lane. Dr. Dower started out as a marketer. But, after benefiting from chiropractic […]
Outsourcing Marketing Can Level the Playing Field
Our clients are successful and ambitious small to mid-sized Canadian professional practices of all sectors. They, typically, don’t have the resources to develop and implement a professional marketing plan in-house. Movers and shakers in their fields, however, these entrepreneurial professionals don’t allow such limitations to create obstacles to their growth. Under the right circumstances, outsourcing […]
Take the Heat Off Sales!
Most professionals enjoy those aspects of their job that are intrinsically related to their professional training but feel pressure when it comes to sales. This is despite the fact that sales is quite contained within the context of a professional practice. There is another way.Think of a relay race, where the timing of each activity […]
Are You Your Target Market?
If you are embarking on a marketing project, at some point, you will need to review design concepts for a logo, website or brochure. Most professionals in the building, healthcare and accounting sectors will find this experience to be a stretch from their formal training. It will probably take you out of your comfort zone. […]
Call to Action – Definition
Call to Action – Definition A call to action is a short phrase that tells your audience how you want them to behave after reviewing your marketing materials. Marketing acumen suggests that people are more likely to follow through with a desired ‘action’ if it is specifically ‘called for’. In the professional sector, the call […]
Is Social Media a Good Fit for Architects, Engineers, Accountants and Healthcare Professionals?
This is not a new debate. Just as 20 years ago Architects, Engineers, Accountants and healthcare professionals hotly debated the dangers of any form of marketing, the discussion continues, though it takes a new focus. Professionals have become quite accustomed to the idea of branding and marketing their professional practices and many have embraced […]
Continue Marketing During a Recession
A recession is not the time to stop marketing. It is in fact quite the contrary. If you are a busy professional a slow period may be the ideal time to focus on your marketing. Even if you are working with a marketing consultant, developing a marketing plan will be time consuming. Furthermore, marketing takes […]
