Did you know that culture can account for nearly a third of financial results? A third. Seriously, A THIRD. Given the opportunity to make such dramatic impact by modifying one single factor, anyone that cares about the performance of their law firm should be wondering what they can do to positively impact culture… right now. […]
Should law firms open a satellite office?
I was recently interviewed by Kim Arnott at The Lawyers Weekly about the pros and cons of law firms opening satellite offices. Here’s a short excerpt: …“Make sure your first house works well before you open a second house,” advises Bekhor. Maximize the efficiency and cost-effectiveness of your main office with good procedures, clear policies and well-communicated […]
Find the path to your law firm’s success – The five-year mark is critical to assess and adjust your focus
I was recently interviewed about the path to success for law firms by Megan O’Toole at The Lawyers Weekly. Here is a short excerpt from the article: …“The best way to attract more profitability is first of all to understand what is profitable for you, and then to turn your professional identity into all that. Your marketing needs to […]
Co-ordinate efforts to create strong identity – Aligning marketing plans between the firm and its lawyers ensures a consistent message
Co-ordinate efforts to create strong identity was published by The Lawyers Weekly (April 12, 2013 issue). When lawyers approach personal and firm level marketing as two distinct and independent exercises, they create needless limitation on impact. So, despite the best of intentions, neither the individual nor the firm is set up to maximize return on […]
Show clients your strengths
Show clients your strengths was published by The Lawyers Weekly (March 1, 2013 issue). A powerful image isn’t about finding the right words. There’s no such thing. It’s not about figuring out how to convince prospective clients that your firm is right for them. It’s never going to be right for everybody. It’s not even […]
WiseLii: An App Needs a Reason to Be
An app is an app is an app. It’s not a website nor is it a brochure. If you’re still trying to figure out whether developing an app could help to build your professional practice, consider the very recently introduced WiseLii, an app with a reason to be! “WiseLii is a free app that makes Canadian […]
Market Research: Fact or Fiction???
Do you simply accept market research data as indisputable fact? Even when compiled by a trusted source, we’ve found that discovering the truth lies in understanding how the data was interpreted. By way of example, Law firm marketing: what works best? by Julius Melnitzer at Financial Post presents an excerpt from Altman Weill’s 2011 Chief Legal Officer Survey: “personal contacts” is […]
Clients Don’t Care for Sea of Sameness – for Lawyers
Clients Don’t Care for Sea of Sameness – for Lawyers originally appeared in the January 20, 2012 issue of The Lawyers Weekly. Here is a short except. There is one thing that stops most lawyers from generating meaningful brands – their self-concept. Lawyers who see themselves as not unlike their peers may […]
Social Media Marketing for Lawyers
Lawyers interested in learning about social media marketing, will find Wise Law Blog’s recent article e-Resources for Lawyers to be tremendously helpful. This article provides the reader with links to essential references on the topic of social media marketing for lawyers. One such reference, Untangling Web 2.0 – A Survival Guide for (Modern) Legal Professionals, […]
Start-Up Resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and Other Professional Practices
The Complete Start-Up Guide is a good start-up resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and other professional practices. This won’t be your grandfather’s… practice. Building a successful… practice in today’s competitive market requires a solid business plan, a modern infrastructure and a polished marketing strategy. Start-ups that thrive do so by focusing […]
