I was interviewed by Grant Cameron at The Lawyer’s Daily (previously The Lawyers Weekly) about the challenge of finding the ideal client, a process that begins long before you begin advertising. Here is a short excerpt: …“Twenty per cent of the files that you’ve worked on probably represent 80 per cent of your profit or the strategic type of […]
Getting started with professional law firm marketing
Law firms have moved on from asking whether or not they should be marketing. They are marketing. Today, law firms have websites, blogs, social media pages, brochures, newsletters and more. Some even have formal logos and taglines. But they’re not all enjoying the success that they are seeking. So, the question has changed from should I market […]
5 Things law firms need to know about marketing
I was recently interviewed on 5 things law firms need to know about marketing by Garry J. Wise of Wise Law Office, Wise Law Blog and SlawTips. This is the first installation of our law firm marketing video series. A summary of our discussion is also available at SlawTips.
Maximize quality referrals to your law firm
If you asked the people in your network to describe your firm to you, how well would they do? Area of practice? Most people would probably get that right. Location? Probably. Here’s where folks might start to stumble. Would they be able to describe your ideal client beyond a token few words? Your greatest strengths? […]
Getting creative with gift-giving at law firms
I was recently interviewed by Grant Cameron at The Lawyers Weekly on memorable promotional products for law firms. The article spans the practical and the innovative. Here is a short excerpt: Sandra Bekhor, president of Bekhor Management in Toronto, believes giveaways can enhance awareness and goodwill with prospective clients, employees and recruits, although it won’t […]
Law firms – Craft the right message to stand out from crowd
I was recently interviewed by Natalie Alcoba at The Lawyers Weekly on crafting a branding message for law firm marketing. In her article she demonstrates that the subject is somewhat controversial. Here is a short excerpt from her article: Branding is as much an internal exercise as it is an external one, adds Bekhor. Often, however, companies […]
Going bigger might not always be better – Expanding your law firm requires careful analysis
We often use growth as a metaphor for success. But is it really? Grant Cameron at The Lawyers Weekly takes a closer look at this very question, with his article ‘Going bigger might not always be better’, in which I was quoted. Here is a short excerpt: …“Whatever your goals are, make sure you are […]
The law firm retreat… why your firm should have one this year
If you follow @wiselaw on twitter you’re probably already aware that I recently assisted with their first law firm retreat and that we are now working on the resulting action plan. So, why did Wise Law Office decide to have a retreat? And why should your firm have one too? Every law firm has burning questions about […]
Maximizing the value of referrals to law firms
I was recently interviewed by Natalie Alcoba at The Lawyers Weekly on maximizing the value of referrals to law firms. Here is a short excerpt from her article: Lawyers should step back and consider what would motivate someone to send a client their way, says Sandra Bekhor, a marketing consultant. “Beyond great service, knowledge and experience, point of difference […]
A firm handshake for unsure times: Trust is no longer assumed — lawyers need to earn it
A firm handshake for unsure times written by Sandra Bekhor, was published by The Lawyers Weekly (May 30, 2014 issue). It used to be that whether you were a partner, employee or client of a law firm, trustworthy behaviour wasn’t just an expectation, it was a given. You could count on a handshake. What about now? What […]