Talking to Lawyers About Words, was published by SlawTips. Below is a short excerpt. Accountants are trained in numbers. Architects are trained in design. And lawyers are trained in words. As a lawyer, when you speak or write, you choose your words judiciously. Am I right?… That is all well and good when it comes […]
Lawyers, Don’t Lean Too Hard on Awards
The Star recently ran an expose on dubious claims in personal injury law firm advertising, with particular emphasis on the use of awards. The article, In ‘wild west’ world of lawyers’ ads, personal injury firms make dubious claims, was in reponse to an investigation spurred by a series of complaints about advertising that is false and misleading and […]
From Wallflower to Active Participant on Social Media – for Lawyers
From Wallflower to Active Participant on Social Media for Lawyers, was published by SlawTips. Below is a short excerpt. I’ve noticed lawyers pop into LinkedIn or Twitter once in a blue moon and then completely disappear. If that’s you and you’d like to figure out how to enjoy some of the benefit found by other […]
Make Your Next Law Firm Retreat Count!
Make Your Next Law Firm Retreat Count! written by Sandra Bekhor, was published by SlawTips. Below is a short excerpt. It’s a new year. Some of us have resolutions that keep us true to what we want to get out of it. Those of us who don’t are still fresh from the holidays and keen […]
Planning a Law Firm Retreat [Seminar]
On January 19th, I will be speaking about law firm retreats at the OBA (Ontario Bar Association) Managing Partner Roundtable Breakfast Series. Here is a short excerpt from the program: Law firm retreats can be positive experiences for law firms. Lawyers can walk away excited about new opportunities and feel energized about enhanced relationships. Alternatively, […]
Is Your Website in Need of a Makeover?
Is Your Website in Need of a Makeover was published by SlawTips. Below is a short excerpt. While it’s not quite as superficial as wearing flare jeans when straight cuts are in, there is an aspect to web design that is simply about keeping up with the times. That said, deciding whether your law firm’s website is […]
How to Ask for Referrals for Lawyers
Today’s tip is simple and focused. How should lawyers ask for referrals? I asked lawyers, accountants and consultants to share how they go about it. They shared their law firm marketing tips generously and, as you will see, everyone has a slightly different approach. In Part 1, we hear from lawyers and accountants. In Part […]
Use LinkedIn to create common ground
Last week, I spoke with Ian Hu from LawPRO for the first time. We’re both writers for SlawTips and have already had some familiarity with each other through our articles and social media postings. But that wasn’t enough for Ian. He handled our call like a networking warrior! While on the phone, he scrolled […]
Lawyers, take a lesson from Cookie Monster…
Now that lawyers are using video to market their practices, I would suggest that it would be worthwhile to take a closer look at successful television commercials, like this one! What could possibly be the takeaway from a Cookie Monster ad you ask? Well, I will tell you… Instead of itemizing all the cool […]
Should law firms REALLY be on social media? [Video, Blab Replay]
![Should law firms REALLY be on social media? [Video]](https://www.bekhor.ca/wp-content/uploads/2016/05/blab-with-kim-300x169.png)
I ‘blabbed’ yesterday with Kim McLaughlin of Lyra Communications about whether or not law firms should REALLY be on social media. We’re both grounded in strategic marketing. So, we agreed on many things. But not on all! It made for an interesting debate. The many considerations outlined in this video will be helpful for law […]
