7 Law Firm Marketing Myths Debunked! was published by Legal Business World. Below is a short excerpt: Are marketing myths holding law firms back from making a bigger and better impact with their websites, social media and brands, generally? To answer that question, let’s take a look at seven, fundamental misconceptions and debunk them, one […]
Law firm logo design – An exhaustive illustration (42 leading examples critiqued)
What does your law firm logo design say about your firm? That may not be so easy to answer. But, whether you know the answer or not, it’s out there (on your website, signage, business cards…) and it’s saying something. Right now. Your logo isn’t just a coat rack for your name! It has a real job […]
Take your practice where you want to go [Seminar]
On April 5th, 2018, I will be speaking about taking your law practice where you want to go. This marketing seminar is part of the Enterprising Lawyer Series at The Canadian Bar Association (CBA). Here is a short excerpt from the program: Take your practice where you want to go: From Marketing to leadership Clients […]
Which lawyers will reform the profession?
Last night, Mitch Kowalski launched his new book The Great Legal Reformation to a full house of engaged listeners, downtown Toronto. He managed to talk his way through two water bottles and, still, there were lots of questions from the audience! Here are a few takeaways: Mitch walked us through a model for the future law firm. […]
Marketing Strategies for Law Firms: The Ultimate Q&A
Are you trying to improve the marketing for your law firm? Better quality inquiries, perhaps? More inquiries? A message that resonates with clients? A look that reflects your professional identity? Keep reading. I’ve fielded many questions on law firm marketing, over the years. While normally framed within the unique aspirations and struggles of the lawyers asking, the questions still […]
Creating an Online Publishing Strategy for Law Firms (Book Review)
Lawyers don’t think of themselves as publishers. They think of themselves as counselors, advisors, litigators, defenders and problem solvers. Correct? Well this book asks you to add publisher to the list. And by the time you’re finished reading all 85 pages (you made it through law school… you can do this in an hour, two […]
Lawyers, Don’t Miss This Step in Your Marketing Plan
Lawyers, Don’t Miss This Step in Your Marketing Plan, was published by SlawTips. Below is a short excerpt: How is marketing a law firm different from marketing a packaged goods business? Instead of creating desire for a product, you are creating connection with people. So, it stands to reason that the basic structure of a […]
Planning a law firm retreat [presentation slides]
Planning a law firm retreat (presentation slides) from Sandra Bekhor This past January, I spoke about law firm retreats at the OBA (Ontario Bar Association) Managing Partner Roundtable Breakfast Series. Here are my slides and a brief outline of the seminar, as a resource to law firms that are planning their own retreats. This session […]
Strategy the key to getting things done on a firm retreat
I was recently interviewed by Carolynne Burkholder-James, Associate at Heather Sadler Jenkins LLP, for CBA Practice Link. Here is a short excerpt: …“I think that the most important way to make law firm retreats effective is the pre-retreat work,” she says. “Once you figure out what is the point of this specific retreat, there is often a […]
Marketing playing vital role in a growing online world (for lawyers)
Marketing playing vital role in a growing online world was previously published in The Lawyers Weekly and The Lawyer’s Daily, November 11, 2016 issue. This article is a roundtable discussion among lawyers that have each, in their own way, been doing a bit of experimenting with their legal marketing plan. Here is a short excerpt: […]
