Commitment is one of the best predictors of a successful marketing campaign. So, when making decisions about a legal marketing plan, consider meeting lawyers where they’re at, training and building a turnkey plan that takes practical account of resources. It’s also helpful to build the personal marketing plans according to the specific interests and talents of […]
Breathe life into your marketing with video
Today’s practice tip is on improving the performance of your marketing plan with a law firm video. Here’s an excerpt from my article at SlawTips: It’s information overload out there. And many lawyers are seeing readership of their blogs, articles and newsletters dropping off. So, this week’s tip is to consider changing things up by […]
Should you bother with social media marketing?
My first SlawTips post went up last week (SlawTips offers practice tips for lawyers, weekly). This tip helps lawyers decide once and for all what they’re going to do about social media marketing: Most lawyers have a profile on LinkedIn and possible one or two other social media sites. Some have made a great success of […]
The new tipsters!
I’m glad to announce that I’ve just joined the recently expanded SlawTips team. SlawTips provides short sensible tips for lawyers three times a week. I will be contributing to the practice tips section of the website. Practice tips are published every Thursday. I am joining current editors David J. Bilinsky (@david_bilinsky) and Garry J. Wise (@wiselaw), along […]
Sponsorships more than just ‘slapping on a logo’
I was recently interviewed by Simon Hally at The Lawyer’s Daily (previously The Lawyers Weekly) about the role of sponsorships in the marketing of a law firm. Here is a short excerpt: …“It’s not just a matter of slapping on a logo,” says marketing consultant Sandra Bekhor, who specializes in advising professional practices such as […]
Lawyers, stop wasting time on social media marketing
I fielded some tough questions about how lawyers can stop wasting time on social media marketing in this video interview with Catherine Moffitt of Cosgrove Associates (a consulting firm focused on law firm profitability and interim office management)! A summary follows. QUESTION #1: Why should lawyers care about social media marketing? It’s a good question. I […]
The single biggest web marketing mistake everyone (almost) is making…
We’ve come to turn to the internet for, well, nearly everything. While much of that is enriching to our businesses (and our very lives), are we deluding ourselves into thinking that the internet has become a panacea for all our marketing woes? And is it possible that we’ve been lulled into relying on it for […]
Who is your real market?
If you’re a client of ours or a regular at Toronto Marketing blog, you’ve probably heard me say this before… social media isn’t a revolutionary way to market. It’s just a new vehicle. Consequently, the best way to generate results (since they don’t accept likes and follows at the bank yet!) is to apply traditional […]
2 P’s that drive success for professional practice
Many areas of professional practice development are teeming with controversy. But everyone seems to agree on one thing. Professional services are not consumer goods… and that difference should be reflected in marketing. Before speaking with Enoch Sears about this topic on the Business of Architecture, I arrived at a realization that summed it up. […]
Practical law firm marketing tips directly from Google!
I recently attended a LawyerLocate.ca Google event on the impact Google is having on the Canadian legal industry. When Alec Humes (Google spokesperson) opened up the session, he told us that if there’s anything he’d like us to take away from his talk, it’s 1. mobile & 2. video. So, today, I’m passing along one practical […]