The healthcare industry is brimming with logos focused on human (or animal -in the case of veterinarians) bodies, molecules, plants, pills, stethoscopes, serpents with staff and an array of body organs, including the heart, the brain, feet, eyes, teeth and blood. Are great healthcare logos hard to come by, even within the context of larger […]
The Business of Trust (medical clinic marketing example)
Architects, engineers, accountants, naturopaths, opticians and other professionals share at least one truth. They are all in the business of trust. Every phone call, meeting and marketing message must continually reinforce a promise to place the best interest of the client ahead of that of the practice. Allow me to share with you a medical […]
Strategic Social Media Marketing for Veterinary Practices
Strategic Social Media Marketing for Veterinary Practices was previously published in Canadian Vet, September / October 2009. As social media mania reaches ever-increasing heights, veterinarians and other professionals have taken notice. With the availability of Facebook, LinkedIn, Twitter, blogs, and other web 2.0 applications, professional practices face challenging questions: What role, if any, can web […]
Sales Letters That Open Doors for Professional Practices
They are one of the most cost effective and powerful ways to open doors with valuable referrals network, prospective clients and the media, yet sales letters continue to be under leveraged by Architects, Engineers, Naturopaths, Chiropractors, Accountants and other professional practices. Don’t let the fact that a sales letter doesn’t require programming or graphic design fool […]
Winning in the Recession – Maximize the Return on Investment of a Marketing Budget
Let’s continue with our series, Winning in the Recession – A Primer for Canadian Professional Practices, by building on the sixth essential: Maximize the return on investment of a marketing budget. To debunk a popular myth on this topic, your ability to maximize the return on investment of your marketing budget does not depend on […]
Start-Up Resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and Other Professional Practices
The Complete Start-Up Guide is a good start-up resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and other professional practices. This won’t be your grandfather’s… practice. Building a successful… practice in today’s competitive market requires a solid business plan, a modern infrastructure and a polished marketing strategy. Start-ups that thrive do so by focusing […]
Create a Value-Driven and Sustainable Professional Practice
At my Toronto marketing firm, I have gone through the process of honing in a value-driven and sustainable practice strategy for Accountants, Interior Designers, Architects, Engineers, Dentists, Naturopaths, Nutritionists, Chiropractors and other Complementary and Alternative Medical practitioners. I have found that it is not uncommon for professionals to convince themselves that their valued point of […]
How to Hire a Marketing Consultant for a Professional Practice
Accountants, Interior Designers, Architects, Engineers, Naturopaths, Nutritionists, Chiropractors and other Complementary and Alternative Medical practitioners struggle with how to hire a marketing consultant. Professionals have unique responsibilities and sensibilities that impact the style and method by which they need to engage in marketing activities. How can you hire a marketing consultant well suited to the […]
Healthcare Brands That Work
Healthcare Brands That Work was published by North York General Hospital Foundation Website – September 2008. Do you know how doctors and other healthcare professionals earn their patients’ loyalty? They do something memorable. I recently had my gallbladder removed at the North York General Hospital. As a marketing consultant to healthcare professionals, this was an […]
Trends in Healthcare Marketing – When Alternative and Traditional Converge
Have you seen the latest Pfizer television advertisement? It is a touching collage of the warm moments between people that are part of the healing process. This advertisement is part of a larger marketing campaign focused on ‘More Than Medication’. This marketing campaign is a dramatic comment on emerging trends in the attitude Canadians have […]
