How do you introduce yourself when you unexpectedly run into a prospective client? Most professionals either broadly categorize the type of work that they do “I’m an architect and my firm specializes in residential architecture” or they describe their firm with a level of detail that is confusing, difficult to remember and exceeds the listener’s […]
Social Media Marketing – Does It Work For Professionals?
Do you ‘Digg’? The social media marketing craze is actually beginning to penetrate the professional sector. My clients are starting to ask if it is worthwhile for their firms to get on board. It is. That is as long as you establish rules of engagement well before you actually become a ‘socialite’! Let’s start at […]
Concentrate on Low-Hanging Fruit
Concentrate on Low-Hanging Fruit was published by The Bottom Line, a publication focused on accounting and financial professionals. This article explores how to identify and maximize low-hanging fruit i.e. practice development opportunities which not only are the easiest to pick but also pack the biggest punch. The discussion is followed by two case studies, illustrating the […]
Assessing the Online Opportunity
Do you ever wonder if you left money on the ‘virtual’ table because your firm does not have an online presence? If so, you are not alone. Some professionals are still speculating whether or not their firms would benefit from a website, a blog or a search engine optimization strategy. Rest assured that at this […]
What do Business Consultants do?
I was cyber-interviewed by the No Limits Ladies, a blog focused on financial freedom, about the role of a business consultant in building a business. Here are excerpts from both interviews. When To Bring In A Consultant “Any business that is planning for change or already experiencing it can benefit from the advice of a […]
Marketing Tools for Naturopathic Doctors
For many medical professionals, marketing a medical clinic can be puzzling due to the boundless opportunities that the modern environment presents. The resulting challenge is to narrow down the options to the ones that are the best fit for your practice. Naturopathic Doctors in Ontario now have a tool to assist them with this process. Marketing Tools: […]
Inspiring Employee Loyalty
Some professionals (architects and engineers in particular) are currently experiencing a serious labour shortage. This means that employees are mindful of alternate options, competitors are doing their best to poach your best and openings are that much harder to fill. How can you inspire your employees to be loyal to your professional practice? Loyal employees […]
Professionals Wonder: To Blog or Not to Blog?
Never before has the time been so ripe for professionals to make an impact on the marketplace. Blogging, one of the most recent marketing phenomenons of the Internet age, enables professionals to reach out with a powerful message about themselves in a most cost effective and targeted fashion. The Internet has levelled the playing field […]
Recession-Proof Your Professional Practice
Despite all the doom and gloom about the economy, there are steps you can take to recession-proof your professional practice. The key is to proactively juggle the need to weather the storm while also considering the big picture. Your practice will benefit from these changes even if the recession never materializes. The strategic plan that […]
Bizstart – A Phenomenal Program for Young Entrepreneurs
Since January I have had the pleasure of teaching 20 bright eyed, highly-motivated, self-starting individuals about business planning. The Bizstart program is designed to offer participants guidance and support through the process of developing a comprehensive business plan and generating financing. Each year 20 young entrepreneurs with a great idea for a new business are […]
