For many medical professionals, marketing a medical clinic can be puzzling due to the boundless opportunities that the modern environment presents. The resulting challenge is to narrow down the options to the ones that are the best fit for your practice.

Naturopathic Doctors in Ontario now have a tool to assist them with this process.

Marketing Tools: An OAND guide to developing marketing plans for Naturopathic Practices, which I developed in conjunction with the Ontario Association of Naturopathic Doctors, was designed to prepare Naturopathic Doctors to make marketing decisions critical to the development of their practices.

The guide discusses, defines and illustrates marketing, branding and public relations opportunities relevant to Naturopathic Practices. As well, Naturopathic Doctors are invited to apply the newly learned principles to the development of a marketing plan for their own practices using the Marketing Tools checklist.

The Marketing Tools guide is available to members of the Ontario Association of Naturopathic Doctors through the members’ section of the association’s website.

To find out more about Naturopathic Doctors or the Ontario Association of Naturopathic Doctors, please visit: http://www.oand.org/.