I was cyber-interviewed by the No Limits Ladies, a blog focused on financial freedom, about the role of a business consultant in building a business. Here are excerpts from both interviews.

When To Bring In A Consultant

“Any business that is planning for change or already experiencing it can benefit from the advice of a business and marketing consultant.

As examples, a consultant can offer valuable assistance to a business that is responding to a trend in its industry or a new competitor in the marketplace. A company may want strategic advice regarding a new product or service or specialized skill. The make up of an organization may need review to support expansion plans.

Business or marketing consultants help companies and professionals to effectively build their businesses by addressing these issues head-on…

What To Look For In A Consultant And Is Distance A Factor?

“Thanks to the Internet and email the world has become a much smaller place. Today, a consulting arrangement can operate ‘virtually’ on most marketing projects, business plans and on specific types of management tools or processes. A strategic plan on the other hand is best developed through a series of face-to-face meetings. A business in a rural or suburban setting can, however, maximize efficiencies and limit travel requirement by scheduling its planning sessions as a one or two day event.”…

“…The role of a consultant is to collaborate with you to implement your vision rather than the consultant’s own. Be wary of the consultant that enters your business with an agenda or pre-set “formula for success.”

The relationship between a business owner or manager and a consultant is by nature a very intimate and confidential one. Choose someone you feel at ease with, who has a track record, demonstrates competence and has specific knowledge of your industry or profession…