Discovering a specialty or niche in the market, is a critical planning stage to all marketing services offered by my Toronto marketing firm. Why? Marketing for engineers, architects, accountants, alternative health care providers and all other professional service firms, benefits from having a niche market. As Seth Godin so eloquently and humorously put it: When […]
Assessing the Online Opportunity
Do you ever wonder if you left money on the ‘virtual’ table because your firm does not have an online presence? If so, you are not alone. Some professionals are still speculating whether or not their firms would benefit from a website, a blog or a search engine optimization strategy. Rest assured that at this […]
Inspiring Employee Loyalty
Some professionals (architects and engineers in particular) are currently experiencing a serious labour shortage. This means that employees are mindful of alternate options, competitors are doing their best to poach your best and openings are that much harder to fill. How can you inspire your employees to be loyal to your professional practice? Loyal employees […]
Recession-Proof Your Professional Practice
Despite all the doom and gloom about the economy, there are steps you can take to recession-proof your professional practice. The key is to proactively juggle the need to weather the storm while also considering the big picture. Your practice will benefit from these changes even if the recession never materializes. The strategic plan that […]
