Today’s tip is simple and focused. How should lawyers ask for referrals? I asked lawyers, accountants and consultants to share how they go about it. They shared their law firm marketing tips generously and, as you will see, everyone has a slightly different approach. In Part 1, we hear from lawyers and accountants. In Part […]
Breathe life into your marketing with video
Today’s practice tip is on improving the performance of your marketing plan with a law firm video. Here’s an excerpt from my article at SlawTips: It’s information overload out there. And many lawyers are seeing readership of their blogs, articles and newsletters dropping off. So, this week’s tip is to consider changing things up by […]
Delegate to break through that glass ceiling
Today’s practice management tip is on delegating to break through that glass ceiling. Here’s an excerpt from my article tip at SlawTips: Lawyers, you know that if you want your firms to be more efficient and profitable, you need to delegate. You know that if you want more time with your families and the occasional good […]
Should you bother with social media marketing?
My first SlawTips post went up last week (SlawTips offers practice tips for lawyers, weekly). This tip helps lawyers decide once and for all what they’re going to do about social media marketing: Most lawyers have a profile on LinkedIn and possible one or two other social media sites. Some have made a great success of […]
The new tipsters!
I’m glad to announce that I’ve just joined the recently expanded SlawTips team. SlawTips provides short sensible tips for lawyers three times a week. I will be contributing to the practice tips section of the website. Practice tips are published every Thursday. I am joining current editors David J. Bilinsky (@david_bilinsky) and Garry J. Wise (@wiselaw), along […]
Mindfulness for Lawyers Goes Mainstream
Ever wonder how all the recent buzz about mindfulness might possibly have relevance to you, as an individual and maybe even as a professional? Well, I was recently interviewed by Garry J. Wise, of Wise Law Office, Wise Law Blog and SlawTips on the possibilities for lawyers. Here’s a short excerpt: “Sharper listening skills will make you a […]
5 Things law firms need to know about marketing
I was recently interviewed on 5 things law firms need to know about marketing by Garry J. Wise of Wise Law Office, Wise Law Blog and SlawTips. This is the first installation of our law firm marketing video series. A summary of our discussion is also available at SlawTips.