If you’re connected with either myself or Marc Halpert on LinkedIn, the author of several LinkedIn books for lawyers, you’ll know that we don’t just preach about best LinkedIn marketing techniques. Our knowledge extends beyond reading (and writing — for Marc, at least!) LinkedIn books for lawyers. We diligently practice them, like true LinkedIn warriors! That doesn’t mean frequent posting. It means effective posting.
It also means that we have a lot of fun talking about this ever-changing topic.
So, to share some of that keen interest and curiosity with you, our dear readers, I sat down with Marc to talk about his book “LinkedIn Marketing Techniques for Law and Professional Practices”.
This three-part interview series addresses some of the more strategic aspects of LinkedIn for lawyers, as opposed to some the more tactical considerations. (Stay tuned. We will have more for you on that in the New Year)! It deals with gaining a better understanding of how to optimize your presence, not your settings, on LinkedIn.
We delved into three topics: ‘Why You Do What You Do’, ‘Your Network is Your Net Worth’, and ‘Why You’. All three videos and readable transcripts have been included here in this article.
And while there are a lot of insightful takeaways here, we also had a few laughs…
The benefits of LinkedIn books for lawyers:
Why You Do What You Do
Your Network is Your Net Worth
Marc and I both hope that we gave you some food for thought about your own profile and presence on LinkedIn, and maybe even entertained you in the process! With the availability of LinkedIn books for lawyers, it’s becoming simpler to market yourself the right way. Please do reach out to share your feedback here… or even on LinkedIn! After all, that’s what the robust machine was built for!
At Bekhor Management, our approach is focused on what really works to build and enhance small to mid-sized, law firms and other Canadian, professional services firms. We invite you to book an initial consultation if you’re looking for assistance with any aspect of your legal marketing.
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