I will be giving a 2-hour webinar on effective marketing strategies, plans and copy for interior designers through Interior Designers of Canada (IDC) on June 8th.

This will be a 2-part webinar:

• The strategic marketing plan: In the first hour, we will explore how to develop a marketing plan (or modify an existing plan) that aligns with practice development goals, is measurable, stays within an appropriate budget, doesn’t overextend resources and maximizes impact with the right audience.
• Writing effective marketing copy: In the second hour, we will review the do’s and don’ts of writing copy for various aspects of the marketing plan.

Please visit IDC for further information or to register.