Point of difference is one of the most important aspects of a marketing strategy. It is also one of the hardest concepts to gain clarity on. Businesses often make claims about a point of difference that misses the mark because they didn’t delve deep enough in their analysis.

Terri Zwierzynski posted a number of practical tips on how to get started with the process of defining one’s point of difference. Here are just a few of the tips that she lists in her article Differentiation: Smart Marketing Strategies for the Solo Entrepreneur:

…your product or service could stand out in one of these ways:
– Quality–create a product or service that is exceptional in one or more ways. Examples: Lasts longer
– Better features
– Easier to use
– Safer
– New/First–be the first one to offer something in your location/field.
– Features/Options–offer lots of choices, unusual combinations, or solve a problem for a customer in a way no one else does.
– Customization–as a Solo Entrepreneur, you may be able to more easily handle special orders than big, mass-market competitors.

Related posts: Every Successful Marketing Campaign Has One and The Risky Business of Marketing Your Point of Difference.

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