Professionals agree that actively pursuing opportunities to give seminars, to the right audience, can build awareness, enhance reputation and generate leads.
In order to facilitate new relationships with prospective clients, your seminar plans should account for the following steps:
- Writing insightful and relevant content
- Branding a professional presentation
- Practicing to speak with enthusiasm and confidence
- Developing compelling marketing materials and a supporting follow-up strategy
At each step in the seminar planning process there are opportunities to engage participants. The question is, are they being maximized?
It takes time and energy to give a seminar. Thoroughly integrating it into your marketing plan helps to ensure that it was a wise investment.
To discuss how we can work together to build and enhance your professional practice, contact us for an initial consultation, without fee or obligation, in the Greater Toronto Area (GTA) or via web conference anywhere in Canada.