They are an especially great way to communicate the unique value a professional practice offers.
A carefully crafted marketing story can be compelling because people will see themselves in it.
Paul Simister at Business Coaching provides suggestions to consider your marketing story:
What Is Your Company Story?
Can you explain who your business is, what it stands for and what it does using stories?
Can you use stories in your marketing to show the benefits of your services? Can you turn your case studies and testimonials into stories that people will find interesting to read?
As a starting point, Paul also references the nine best story lines for marketing, developed by Lois Kelly in her marketing book Beyond Buzz:
1. Aspirations and beliefs.
2. David vs. Goliath.
3. Avalanche about to roll.
4. Contrarian/counterintuitive/challenging assumptions.
6. Personalities and personal stories.
7. How-to stories and advice.
8. Glitz and glam.
Related post: Every Succesful Marketing Campaign Has One
Photo credit (top): .jen