Stories are a great way to communicate the unique value any business offers.
They are an especially great way to communicate the unique value a professional practice offers.
A carefully crafted marketing story can be compelling because people will see themselves in it.
Paul Simister at Business Coaching provides suggestions to consider your marketing story:
What Is Your Company Story?
Can you explain who your business is, what it stands for and what it does using stories?
Can you use stories in your marketing to show the benefits of your services? Can you turn your case studies and testimonials into stories that people will find interesting to read?
As a starting point, Paul also references the nine best story lines for marketing, developed by Lois Kelly in her marketing book Beyond Buzz:
1. Aspirations and beliefs.
2. David vs. Goliath.
3. Avalanche about to roll.
4. Contrarian/counterintuitive/challenging assumptions.
5. Anxieties.
6. Personalities and personal stories.
7. How-to stories and advice.
8. Glitz and glam.
9. Seasonal/event-related.
Related post: Every Succesful Marketing Campaign Has One
Photo credit (top): .jen
Hi Sandra
Thanks for picking up on my Marketing Story blog.
I always take it as a great honour when I inspire someone else to write a blog posting featuring one of mine.
And yes I do run Google Alerts on my name and a few key proprietary phrases to keep an eye on what is being said about me.
Thanks for your comment Paul.
As an aside, I think that looking your own name up on Google on a regular basis is a good practice and one that I advise my clients to do. Some are pleasantly surprised with what they find and others are not. One client found out that entire sections of his website had been plagiarized and another found a misleading profile of himself that he had never posted. The internet is an interesting place and just like the real world you need to keep your wits about you!