Does Your Law Firm Need a Marketing Plan? (Some Do, Some Don’t), was published by The Canadian Bar Association’s PracticeLink on cba.org. Below is a short excerpt:

Marketing plans for most law firms used to be simple enough to scrawl out on the back of a napkin – business cards, signage, letterhead, lunch meetings, golf or hockey sponsorship and maybe a couple of speaking engagements… 

Even the higher-budget programs were still pretty straightforward. The same trade show every year, the same print ads every year. Some promotional swag, just to freshen things up every now and again – a branded mug, t-shirt, baseball cap… 

For most, those days are over, but much has been gained along the way. 

MORE OPTIONS = HARDER DECISIONS 

With the advent of the internet, a wider variety of options became available to the small- to mid-sized firm – from websites to blogs to social media, video, podcasts and digital ads, the list keeps on growing and growing and shows no signs of stopping anytime soon. But with options comes complexity…

Read the full article.

At Bekhor Management, our approach is focused on what really works to build and enhance small to mid-sized, law firms and other Canadian, professional services firms. We invite you to book an initial consultation if you’re looking for assistance with any aspect of your legal marketing.