Business planning is essential in achieving practice goals. But, for most lawyers, accountants and architects, the obstacle it represents is usually about imagining that it’s more involved than it really is. Our clients that have had the best success – whether with marketing plans, strategic plans or retreats – are the ones that started implementing before we even finished the plan. They began with an attitude of being open to course correcting along the way.
The point isn’t to be perfect or remove all risk. But rather to be strategic and nimble, while you continuously build competitive edge.