We already know about the hardship that a recession can bring.

But can it deliver opportunity?

Here is an example of an opportunity that is exclusive to a recession, from Stefan Tornquist in an interview with The Wall Street Journal:

What we lose sight of is that brand activity makes us trust a company and buy when we see their ad later on. One of the greatest challenges for small companies is to make a name for themselves, and a downturn actually provides an opportunity to do that because it tends to suppress the branding activity. There’s absolutely the opportunity to leapfrog competitors, especially if the local leader is using the downturn to curtail their activities.

What makes marketing effective?

A compelling marketing message directed at exactly the right audience.

If you do both of these things right your marketing campaign will most certainly deliver strong results.

What if you do both of these things right at a time when your competitors are nowhere to be seen because they have cut back on their marketing due to the recession?

Expect your marketing campaign to deliver exceptional results.

Related post: Recession-Proof Your Professional Practice

Photo credit (top): Sweet*As*Kendi

(h/t: jazspin)