Naturopaths, dentists, chiropodists, chiropractors and other healthcare practitioners don’t just deal with medical issues. They often must also deal with people’s emotions about their medical condition. People tend to worry about what’s next and feel apprehensive about choosing the right medical practitioner. So, how can video help put prospective patients at ease with their decision to choose a medical clinic?
- Corporate videos that illustrate confidence, empathy and other values that the clinic embodies
- Individual practitioner videos to connect with the viewer and help them to feel at ease with the clinic’s approach
- Videos that explain processes and methods to deal with specific medical conditions
- Videos that walk the viewer through the clinic
- Staff videos that allow the viewer to feel they have met the team
What makes medical clinic videos compelling?
Deciding to develop video may seem challenging. But that, however, is the easy part. The challenge is resonating with your audience. How?
“…Sandra consistently brings expertise and solid business planning experience to every session. Her skills have not only allowed us to maintain a sharp focus throughout the project but also allowed us to realize our business objective while working within scope. Sandra remains committed to both her deliverables as well as creating a strong client based relationship…” Vellore Village Medical Centre, Roberto DeFilippis, B.App.Sc., D.Ch.
The same way a great logo, tagline or website does. By beginning with a clear and compelling strategy focused – not on yourselves – on your bull’s eye target audience. Remember, nobody has to watch your video. They will only be compelled to watch it, if it helps them feel better about their problems, gives them confidence in a solution or connects them to someone they can trust.
Video isn’t just a production or Search Engine Optimization exercise. It’s virtual ambassadorship. Ask yourself if you really want to use video for your medical clinic, not just because you feel you should, but to get more out of your marketing plan. If your answer is yes, go beyond the standard self-promotional, talking head video. Create a vision for something thoughtful and engaging. In doing so, you will maximize the possibility your market will watch, share and, most importantly, act.
Marketing and management for medical clinics:
To discuss how we can work together to build and enhance your naturopathic, chiropractic, chiropody, dental or medical clinics, contact us for an initial consultation, in the Greater Toronto Area (GTA) or via web conference anywhere in Canada.