Marketing and Management for Canadian Professional Practices

  • consults@bekhor.ca
  • 416-969-9600
  • Lawyers
    • Practice Development Coach for Lawyers
    • Legal Marketing Plan
    • Law Firm Logos
    • Websites for Law Firms
    • Law Firm Videos
    • Law Firm Marketing Tips
    • LinkedIn Marketing for Lawyers
    • LinkedIn Group for Toronto Lawyers: Keeping it Social
  • Accountants
    • Practice Development Coach for Accountants
    • Marketing Plans for Accountants
    • Accounting Website Design
    • Videos for Accounting Firms
    • Marketing Articles for Accountants
  • Architects
    • Practice Development Coach for Architects
    • Marketing Plans for Architects
    • Websites for Architecture Firms
    • Videos for Architecture Firms
    • Marketing for Architects Course by RAIC
    • Speaking Engagements
  • Consulting
    • Practice Development Coach for Consultants
    • Marketing Plans for Consultants
    • Websites for Consulting Firms
    • Videos for Consulting Firms
  • Medical
    • Practice Development Coach for Medical Clinics
    • Marketing Plans for Medical Clinics
    • Websites for Medical Clinics
    • Videos for Medical Clinics
    • Speaking Engagements
    • Articles
  • Services
    • Practice Development Coach
      • Leadership Development
      • Practice Development Coaching Goals
      • Practice Development Workshops
    • Marketing
      • Branding
      • Website
      • Blog
      • Social Media
      • Video
      • SEO
      • Brochure
      • Presentations
      • Newsletter
      • Seminar
    • Management
      • Marketing Plan
      • Strategic Plan
  • About
    • Sandra Bekhor
    • Testimonials
    • Portfolio
    • Speaking Engagements
    • Contact
  • Resources
    • Published Articles
    • Infographics
    • Blog
You are here: Home / Medical Clinic Marketing

Medical Clinic Marketing

“…Sandra guided me with her instincts and experience… What I have learned through our business relationship has been indispensable.” Galen’s Watch, Sabra Way, MNIMH, Founder and Editor in Chief

How do people choose their naturopaths, chiropractors, chiropodists, dentists and other medical clinics?  Just 15 years ago, the answer was word of mouth.  Case closed.

A lot has changed in that time, however.

What really works to market a medical clinic?

Today, the ‘purchasing’ process begins the way it always did, by asking for referrals. But consumers have added a step before they even place that first call.  They do their own research and they place importance on what they find online.

So, what does all this mean in terms of marketing naturopathic, chiropractic, chiropody, dental and other medical clinics?

They need to be easy to find, online and off.  That’s actually the easy part.  Here’s the challenge.  Once they’re found, they need to evoke hope and enlist trust, before they even get to that initial handshake or hello.

You can do this by inviting your bull’s eye market to see itself in your story. Use your logo, tagline, brochure, website and even shortest of Facebook postings to express the most meaningful aspects of your vision and valued difference.  Don’t hold back and there will be no substitute for your brand.  People will extend their drive if you move, wait for your return when you’re away and, most importantly, place a premium on your time.

Ironically, the online version of these efforts used to be at odds with Search Engine Optimization strategies.  But since the rise of social media and Google’s efforts to emulate human behaviour, such efforts have the added benefit of pulling your medical clinic closer to the top of search results.

A circular formula for success.

Marketing and management for medical clinics:

To discuss how we can work together to build and enhance your naturopathic, chiropractic, chiropody, dental or medical clinics, contact us for an initial consultation, in the Greater Toronto Area (GTA) or via web conference anywhere in Canada.

Please visit the marketing, management and training sections of our website, for a complete listing of our services.

 

Marketing articles for medical clinics

Setting the stage

Working hard on whatever comes through the door isn’t the same as going for your goals. So, if that’s what you’ve been doing, you can’t really say that you’ve been failing to meet them… can you? And while it may be taxing enough to run a naturopathic practice let alone to find the time for additional managerial activities, consider this: Goal setting and planning may be the best investment you’ll ever make in time management

Marketing seminars for medical clinics

Turning strangers into clients - a webinar for naturopathic doctors

Social media is one of the most valuable and versatile practice development tools ever to be available to healthcare practitioners. And yet, its performance has ranged from inconsistent to disappointing. Is it simply a roadmap that’s missing? This session explores a fresh perspective on leveraging social media - not for likes, comments and shares - but rather for laser focused, goal oriented action.

Marketing and Management for Professional Services Firms

  • Law Firm Marketing
  • Marketing Accounting Firms
  • Marketing Architecture Firms
  • Marketing for Consulting Firms
  • Medical Clinic Marketing

Book a consultation

Our approach is focused on what really works to build and enhance Canadian, professional services firms. We invite you to book an initial consultation to discuss your practice goals.

1112 Eglinton Ave West
Toronto, Ontario
M6C 2E2

Telephone: 416-969-9600
Email: consults@bekhor.ca

Connect with us

Receive professional practice development news and resources in real time. Connect with us online.

© COPYRIGHT BEKHOR MANAGEMENT. ALL RIGHTS RESERVED.