A blog can support the growth of a professional practice, if it targets the desired growth market and consistently embodies a compelling voice.
If it manages to successfully penetrate the digital clutter, a blog has the potential to draw attention and opportunity to a professional practice.
The process of transforming your blog into a virtual trade show begins by:
- Giving your unique, professional voice dimension and colour, marked by real experience, values and style
- Developing a plan designed to connect with your desired growth market, referrers and the media
- Establishing direction for content expected to deliver impact and engage
Our blog design and development services account for: coaching on how to write for people while optimizing for search engines, customizing the blog template to reflect the professional brand image, incorporating appropriate blog functionality and integrating the rest of your marketing plan, online or off.
To discuss how we can work together to build and enhance your professional practice, contact us for an initial consultation, without fee or obligation, in the Greater Toronto Area (GTA) or via web conference anywhere in Canada.