Marketing Strategy – Definition
What is the difference between a marketing strategy and a marketing plan? Your marketing strategy drives your marketing plan. The marketing strategy is the rationale that ensures that the marketing plan will deliver maximum impact at the available budget. It aligns marketing decisions with business development goals, within the context of a changing business environment.

Marketing Strategy – Examples
A marketing strategy for a professional practice would, for example, compare and contrast the costs and benefits of a business presentation versus a brochure or a newsletter versus a direct mail campaign.

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