Fancy photos are fabulous, bells and whistles add interest to a website and getting published in glossy magazines is a public nod of approval.
But that’s not what emerging as a successful practice is really about.
It’s about presenting your vision, approach or style with unwavering dedication to exactly what your market cares about, every single time, from your flagship marketing efforts down to the most nonchalant of tweets.
Contrary to popular belief, this can be done with a lean and nimble marketing plan.
It can’t be done without strategy.
Getting this right isn’t just about improving return on your marketing investment.
By deepening reputation as a thought leader within a niche market, an architect, interior designer or engineer can get a jump start on proposals, ‘presell’ prospective clients before the first meeting, elevate the value of their services and begin to recession proof the practice from the typical lulls of the building sector.
Use your marketing to trailblaze and you won’t just be positioning your practice for improved profitability and lifestyle.
By attracting the right clients and projects, you’ll also be positioning yourself for professional actualization.
Bekhor Management offers business development and marketing to small to mid-sized, architecture, engineering and urban, landscape and interior design firms. To discuss how we can work together to grow and enhance your professional practice, contact us for an initial consultation, without fee or obligation, in the Greater Toronto Area (GTA) or via web conference anywhere in Canada.
