Sandra Bekhor is a regular contributor to CBA PracticeLink, SlawTips and The Lawyers Weekly (renamed as The Lawyer’s Daily). The following is a chronological listing of published law firm marketing tips, articles and interviews:
Published articles providing law firm marketing tips:
Book contribution, chapter ‘Connecting LinkedIn to Your Marketing Plan’
LinkedIn® Marketing Techniques for Law and Professional Practices, Second Edition – May 2021
Use your words (a 30-day challenge!)
SlawTips – May 13, 2021
Making the most of your LinkedIn profile
CBA (The Canadian Bar Association) PracticeLink – April 20, 2021
SlawTips – December 3, 2020
Update the Most Important 120 Characters on Your LinkedIn Profile
SlawTips – September 17, 2020
A business development plan for remote working
CBA (The Canadian Bar Association) PracticeLink – July 28, 2020
SlawTips – July 9, 2020
SlawTips – September 26, 2019
CBA (The Canadian Bar Association) PracticeLink – July 26, 2019
SlawTips – June 20, 2019
The real point of a law firm logo
The Lawyer’s Daily – June 12, 2019
Legal Business World – No. 4, 2019
A “Business Coaching for Lawyers” Explainer
SlawTips – April 11, 2019
Build a Business Development System
SlawTips – December 20, 2018
CBA (The Canadian Bar Association) PracticeLink – November 27, 2018
SlawTips – November 15, 2018
CBA (The Canadian Bar Association) PracticeLink – October 3, 2018
Sometimes You Have to Spend Money to Make Money
SlawTips – August 16, 2018
Robots or people? Don’t make these compromises with your law firm website!
Legal Business World – August 10, 2018
Stop commoditizing real estate law
The Lawyer’s Daily – July 30, 2018
Attorney With a Life – July 8, 2018
SlawTips – June 21, 2018
Extreme focus the key for personal injury lawyers
The Lawyer’s Daily – May 18, 2018
Does Your Law Firm Need a New Website?
SlawTips – May 3, 2018
Firms need to plan their charitable giving
The Lawyer’s Daily – April 10, 2018
7 Law Firm Marketing Myths Debunked!
Legal Business World – January 11, 2018
A New Way to Look at Law Firm Marketing Plans
SlawTips – December 28, 2017
Does Your Law Firm Need A Marketing Plan? (Some Do, Some Don’t)
CBA (The Canadian Bar Association) PracticeLink – November 23, 2017
Is Your Law Firm Experiencing Growing Pains?
SlawTips – November 23, 2017
Set your people up to succeed – Every last one of them
CBA (The Canadian Bar Association) PracticeLink – September 21, 2017
Does Your Law Firm Need More Leadership?
SlawTips – July 13th, 2017
Lawyers, Don’t Miss This Step in Your Marketing Plan
SlawTips – June 29th, 2017
Are You Avoiding Succession Planning?
SlawTips – May 11th, 2017
Can Lawyers Benefit From Business Coaching?
SlawTips – April 27th, 2017
Strategy the key to getting things done on a firm retreat
CBA (The Canadian Bar Association) PracticeLink – April 20, 2017
Video the next frontier after social media conquered
The Bottom Line: Starting Your Own Firm – November, 2016
Collaborative value of a marketing consultant
SlawTips – March 17, 2016
Talking to Lawyers About Words
SlawTips – March 16th, 2017
Make Your Next Law Firm Retreat Count!
SlawTips – January 12th, 2017
Is Your Website in Need of a Makeover?
SlawTips – November 24th, 2016
Marketing playing vital role in a growing online world
The Lawyers Weekly – November 11, 2016 issue
SlawTips – September 15th, 2016
From Wallflower to Active Participant on Social Media – for Lawyers
SlawTips – August 25th, 2016
How to Ask for Referrals for Lawyers
SlawTips – June 16th, 2016 (Part 1) & June 28th, 2016 (Part 2)
Proper delegation builds partnerships – practice management tips
The Bottom Line, Education for Accountants – Mid-May 2016
Breathe life into your marketing with video
SlawTips – April 21st, 2016
Delegate to break through that glass ceiling
SlawTips – March 17, 2016
Should you bother with social media marketing?
SlawTips – March 3, 2016
Sponsorships more than just ‘slapping on a logo’
The Lawyers Weekly – March 4, 2016 issue
Hire the right fit the first time
The Lawyers Weekly – November 13, 2015 issue
Mindfulness for Lawyers Goes Mainstream
SlawTips – Friday, June 19th, 2015
In search of the ideal client
The Lawyers Weekly – April 10, 2015 Issue
5 tips on marketing for law firms [Video interview]
SlawTips – February 19, 2015 Issue
Craft the right message to stand out from the crowd
The Lawyers Weekly – July 11, 2014 Issue
Getting creative with gift-giving
The Lawyers Weekly – June 27, 2014 Issue
Going bigger might not always be better – Expanding your law firm requires careful analysis
The Lawyers Weekly – June 6, 2014 Issue
A firm handshake for unsure times: Trust is no longer assumed — lawyers need to earn it
The Lawyers Weekly – May 30, 2014 Issue
Maximizing the value of referrals — Client testimonials are the backbone of many firms
The Lawyers Weekly – May 23, 2014 Issue
Should Law Firms Open a Satellite Office?
The Lawyers Weekly – September 4, 2013 Issue
Find the path to your firm’s success
The Lawyers Weekly – June 14, 2013 Issue
Co-ordinate efforts to create strong identity
The Lawyers Weekly – April 12, 2013 Issue
Clients Don’t Care for Sea of Sameness – For Lawyers
The Lawyers Weekly – January 20, 2012 Issue
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