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You are here: Home / Law Firm Marketing / Law Firm Marketing Tips

Law Firm Marketing Tips

Sandra Bekhor is a regular contributor to CBA PracticeLink, SlawTips and The Lawyers Weekly (renamed as The Lawyer’s Daily). The following is a chronological listing of published law firm marketing tips, articles and interviews:

Published articles providing law firm marketing tips:

Change your role

SlawTips – November 10, 2021

Book contribution, chapter ‘Connecting LinkedIn to Your Marketing Plan’

LinkedIn® Marketing Techniques for Law and Professional Practices, Second Edition – May 2021

Use your words (a 30-day challenge!)

SlawTips – May 13, 2021

Making the most of your LinkedIn profile

CBA (The Canadian Bar Association) PracticeLink – April 20, 2021

Stay connected, remotely

SlawTips – December 3, 2020

Update the Most Important 120 Characters on Your LinkedIn Profile

SlawTips – September 17, 2020

A business development plan for remote working

CBA (The Canadian Bar Association) PracticeLink – July 28, 2020

Post-Pandemic Planning Tip

SlawTips – July 9, 2020

Set Small Goals

SlawTips – September 26, 2019

Just start somewhere

CBA (The Canadian Bar Association) PracticeLink – July 26, 2019

Go to Live Events

SlawTips – June 20, 2019

The real point of a law firm logo

The Lawyer’s Daily – June 12, 2019

6 LinkedIn Do’s & Don’ts

Legal Business World – No. 4, 2019

A “Business Coaching for Lawyers” Explainer

SlawTips – April 11, 2019 

Build a Business Development System

SlawTips – December 20, 2018 

Make it rain on LinkedIn

CBA (The Canadian Bar Association) PracticeLink – November 27, 2018 

There’s a New Group in Town!

SlawTips – November 15, 2018 

What is Strategic Marketing?

CBA (The Canadian Bar Association) PracticeLink – October 3, 2018 

Sometimes You Have to Spend Money to Make Money

SlawTips – August 16, 2018 

Robots or people? Don’t make these compromises with your law firm website!

Legal Business World – August 10, 2018 

Stop commoditizing real estate law

The Lawyer’s Daily – July 30, 2018 

A mindful day!

Attorney With a Life – July 8, 2018 

Use Your Downtime Well

SlawTips – June 21, 2018 

Extreme focus the key for personal injury lawyers

The Lawyer’s Daily – May 18, 2018 

Does Your Law Firm Need a New Website?

SlawTips – May 3, 2018 

Firms need to plan their charitable giving

The Lawyer’s Daily – April 10, 2018 

Law Firm Marketing Myths Debunked!

Legal Business World – January 11, 2018 

A New Way to Look at Law Firm Marketing Plans

SlawTips – December 28, 2017 

Does Your Law Firm Need A Marketing Plan? (Some Do, Some Don’t)

CBA (The Canadian Bar Association) PracticeLink – November 23, 2017 

Is Your Law Firm Experiencing Growing Pains?

SlawTips – November 23, 2017 

Set your people up to succeed – Every last one of them

CBA (The Canadian Bar Association) PracticeLink – September 21, 2017 

Does Your Law Firm Need More Leadership?

SlawTips – July 13th, 2017

Lawyers, Don’t Miss This Step in Your Marketing Plan

SlawTips – June 29th, 2017

Are You Avoiding Succession Planning?

SlawTips – May 11th, 2017

Can Lawyers Benefit From Business Coaching?

SlawTips – April 27th, 2017

Strategy the key to getting things done on a firm retreat

CBA (The Canadian Bar Association) PracticeLink – April 20, 2017

Video the next frontier after social media conquered

The Bottom Line: Starting Your Own Firm – November, 2016

Collaborative value of a marketing consultant

SlawTips – March 17, 2016

Talking to Lawyers About Words

SlawTips – March 16th, 2017

Make Your Next Law Firm Retreat Count!

SlawTips – January 12th, 2017

Is Your Website in Need of a Makeover?

SlawTips – November 24th, 2016

Marketing playing vital role in a growing online world

The Lawyers Weekly – November 11, 2016 issue

Build the Team!

SlawTips – September 15th, 2016

From Wallflower to Active Participant on Social Media – for Lawyers

SlawTips – August 25th, 2016

How to Ask for Referrals for Lawyers

SlawTips – June 16th, 2016 (Part 1) & June 28th, 2016 (Part 2)

Proper delegation builds partnerships – practice management tips

The Bottom Line, Education for Accountants – Mid-May 2016

Breathe life into your marketing with video

SlawTips – April 21st, 2016 

Delegate to break through that glass ceiling
SlawTips – March 17, 2016

Should you bother with social media marketing?
SlawTips – March 3, 2016

Sponsorships more than just ‘slapping on a logo’
The Lawyers Weekly – March 4, 2016 issue

Hire the right fit the first time
The Lawyers Weekly – November 13, 2015 issue

Mindfulness for Lawyers Goes Mainstream
SlawTips – Friday, June 19th, 2015

In search of the ideal client
The Lawyers Weekly – April 10, 2015 Issue

5 tips on marketing for law firms [Video interview]
SlawTips – February 19, 2015 Issue

Craft the right message to stand out from the crowd
The Lawyers Weekly – July 11, 2014 Issue

Getting creative with gift-giving 
The Lawyers Weekly – June 27, 2014 Issue

Going bigger might not always be better – Expanding your law firm requires careful analysis
The Lawyers Weekly – June 6, 2014 Issue

A firm handshake for unsure times: Trust is no longer assumed — lawyers need to earn it
The Lawyers Weekly – May 30, 2014 Issue

Maximizing the value of referrals — Client testimonials are the backbone of many firms 
The Lawyers Weekly – May 23, 2014 Issue

Should Law Firms Open a Satellite Office?
The Lawyers Weekly – September 4, 2013 Issue

Find the path to your firm’s success
The Lawyers Weekly – June 14, 2013 Issue

Co-ordinate efforts to create strong identity
The Lawyers Weekly – April 12, 2013 Issue

Clients Don’t Care for Sea of Sameness – For Lawyers
The Lawyers Weekly – January 20, 2012 Issue

Visit our blog for more law firm marketing tips, articles and ideas.

https://www.youtube.com/watch?v=xTbog6Qkx3A

WHITEPAPER

The Future of Video: 5 Predictions for 2017 [whitepaper]

INFOGRAPHIC

Climbing the Social Media Tree [Infographic]

VIDEO

Video Resources for Lawyers, Accountants, Architects and Other Professionals [Video]

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