Architects that use their voice about what isn’t working for them – in policy, in workplace equality and other aspects of our built environment – effect change. Every voice counts. Branding isn’t just about a pretty logo (not that it hurts!).
Why would a sole proprietor decide to develop a professional branding strategy? I interviewed Deborah Gottesman, principal and lighting designer at Gottesman Associates, to find out. Having recently completed a branding strategy and website with Bekhor Management, Deborah is well positioned to provide insight to other sole proprietors about the branding process. Here is what […]