You’ve hit a wall on an important aspect of your practice development goals. Maybe accountability is spotty. Maybe there’s been a surge in conflict. Or you’ve noticed increased competitive pressure. You know that you’re going to need some help with this one. So, what’s it going to be? Business coaching or consulting?
Both offer value. But they’re actually quite different. Understanding the difference can shed light on what skill might be most helpful with respect to your concerns of the day:
Business consulting definition
Business consulting services are structured to act on a specific requirement. Examples include: marketing planning, strategic planning, succession planning and business planning. These services depend not only on the professional’s understanding of and experience with such processes but also on their ability to provide expert advice, information and opinion, relevant to the client’s business.
Business coaching definition
Business coaching services also involve working with a professional who has expertise on the topic of concern. But, rather than dispense advice and opinion, the business coaches’ role is focused on drawing out the client’s own knowledge, wisdom and insight. Through active listening, questions and targeted messaging, a skilled business coach can help bring objectivity and inspiration to brainstorming and clarity and direction to action plans.
You already know when and how to work with your lawyer, your accountant and other professionals. When to call them. For what type of problems they are likely to save you time, money and headaches. The same is true of business coaching and consulting professionals. Once you get through the learning curve, your practice will be strengthened with a trusted advisor that, overnight, will have expanded your opportunities to grow.