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Publications
Marketing,
Branding,
Strategic Planning
and
Business Planning
Resources for Professionals
Publications Produced by Bekhor Management
Practice
Development Digest - Edition 8, November, 2011
Practice
Development Digest - Edition 7, May, 2011
Practice
Development Digest - Edition 6, January, 2011
Practice
Development Digest - Edition 5, September, 2010
Practice
Development Digest - Edition 4, May, 2010
Practice
Development Digest - Edition 3, February, 2010
Practice
Development Digest - Edition 2, November, 2009
Practice
Development Digest - Edition 1, September, 2009
Articles - Visit Toronto Marketing Blog for Further
Resources
The Tagline: A Hidden Gem in the Branding Toolbox
An
original and relevant tagline grants you extraordinary ability to
communicate something compelling about your professional practice on
everything from your letterhead to your website to your marketing
campaign...
The Ultimate List of Technology Tools for Small to Mid-Sized Businesses - An Article Series
The
right technology can often make all the difference for a small to
mid-sized business trying to do it all. However, great technology tools
are not always easy to find.
Unharnessing Creativity in Business
Regardless
of profession or industry, your ability to nurture creativity in
business will enable you to sustain innovation and competitive edge, the
very essence of a successful business...
Winning in the Recession - An Article Series
Nobody knows exactly how long it will endure, but one thing is for certain, a number of Canadian professional practices will emerge as winners in the recession...
Marketing
Definitions
Definitions
for essential marketing terms, all within the specific context of
marketing the professional practice...
The
Trusted Website Designer
What
do you need to know before hiring a website designer?...
The
New Relevance of Brands to the Professional Practice
How
and when did brand image and brand identity become so important to the
professional practice?
As short as 20 years ago brands did not have the implication to
professionals that they do today. What was the impetus for this sea
change? Quite simply, it was the Internet...
How
can a Business and Marketing Consultant Contribute to the Development of
your Professional Practice?
A
business and marketing consultant can contribute to the strategic
direction of the development of a professional practice.
That sounds nice but what exactly does it mean?...
Strategic
Plans That Get Implemented Before the Ink Dries
Everyone
has heard about the strategic plans that sit on a shelf and collect dust.
What about strategic plans that get implemented before the ink dries?
I will tell you about them…
Developing
a Business Plan to Secure Financing for a Professional Practice
Whether
you are looking to secure a business loan (from investors, the
government or a bank) or you would like to plan for the future of your
practice, you will need a business plan...
Marketing
the Professional Practice
At
the onset of a practice development initiative our clients, in Toronto
and the Greater Toronto Area, will often ask us how to identify the
marketing strategy that will deliver the highest benefit to their
practice...
Successful
Direct Mail Marketing Campaigns
Our
professional practice clients, in the Greater Toronto Area, often ask us
how to maximize the success of firm brochure direct mail marketing...
Develop
and Design an Effective Website
Great
websites create emotional connections that effectively influence
people. They build brand name awareness, recruit candidates for
employment and even improve client services. A great website is
a spokesperson that generates prospects as well as press coverage,
around the clock...
Search
Engine Optimization (SEO)
The promotional
opportunity a website presents to a professional practice is virtually
unprecedented.
In striking
contrast to other marketing vehicles, a website can achieve results that
would previously have been cost prohibitive for a professional practice...
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