Bekhor

VIEWPOINT 
EDITION #9, JULY 2009


What is the most impactful way to build your professional practice while you ride out what remains of the current economic downturn?
 
Creating a tagline or other update to your brand identity?

Developing a social media marketing plan?

Obtaining financing for critical practice development initiatives?
 
Building on our recent Winning in the Recession article series, this issue of Viewpoint showcases opportunities for professionals to set the stage to thrive in the new  reality that will follow this recession. 
 
Your comments are always welcome. Let us know what you think.
 
                                                                  Sandra Bekhor 

MARKETING, BRANDING, STRATEGIC  PLANNING AND BUSINESS PLANNING  
RESOURCES FOR CANADIAN PROFESSIONAL PRACTICES
Here is a preview of the latest resources you can find at Bekhor Management's Toronto Marketing Blog:    

BRAND IDENTITY 
Tagline
Despite the demonstrated power of well-known taglines like Volkswagen's "Drivers Wanted", Yellow Pages' "Let Your Fingers Do the Walking" and Coca Cola's "It's the Real Thing", the tagline is often overlooked in branding strategies for Architects, Engineers, Interior Designers, Chiropractors, Accountants, Veterinarians, Naturopaths and other professional practices.

Let's explore seven essential steps to creating a powerful tagline for your professional practice... 

Related articles:

SOCIAL MEDIA MARKETING 
 
Social MediaIs Social Media a Good Fit for Architects, Engineers, Accountants and Healthcare Professionals?
This is not a new debate.
 
Just as 20 years ago Architects, Engineers, Accountants and healthcare professionals hotly debated the dangers of any form of marketing....

BUSINESS PLANNING
Business Planning
Everyone wants to know how much tougher it is to get credit during this recession - whether or not the rules have changed and which expenses would be considered eligible for financing with Canadian small business loans.

I interviewed Melanie Porter, Manager of Business Banking at TD Canada Trust to shed light on these questions with specific reference to the easiest way to get a small business loan in Canada, the Canada Small Business Financing Program (CSBF)..... 
 

Related articles:

Visit us at: www.bekhor.ca

Sandra Bekhor - Marketing Consultant Toronto

Visit Bekhor Management's Toronto Marketing Blog at:

www.torontomarketing.blogspot.com

Marketing, branding, strategic planning and business planning resources for Canadian professional practices. 

Sandra Bekhor, MBA, B.Sc. 

 

 
Sign up 
 

 
WINNING  IN THE
RECESSION
FOR CANADIAN PROFESSIONAL PRACTICES
 
Winning in the Recession is a 5-part article series that explores the behaviours, skill sets and systems necessary to navigate a changed and ever-changing marketplace:

1. A Primer for Canadian Professional Practices: This introduction to the article series explores the 10 Essentials to Win in the Recession.

2. Run a Professional Practice Like a Business 

3. Maximize the Return on Investment of a Marketing Budget

5. Employ New Leadership Models 

 


 
 


Are you considering a practice development initiative?  Contact our Toronto office by email or by telephone at (416) 969-9600 for an initial consultation without fee or obligation.
BEKHOR MANAGEMENT IN THE MEDIA
 
Commerce Times
November 25, 2008
 
Expert Advice - A look at the consulting industry                                                   
 
Safe Unsubscribe
This email was sent to sandrabekhor@bekhor.ca by sandrabekhor@bekhor.ca.
Bekhor Management | 20 HOLLY STREET, SUITE 310 | TELEPHONE 416-969-9600 FACSIMILE 416-972-1065 | WWW.BEKHOR.CA | TORONTO | ONTARIO | M4S 3B1 | Canada