Bekhor

VIEWPOINT 
EDITION #8, APRIL 2009

Who will be the winners in the recession? 
 
Amidst the challenges of the current climate, we are undergoing more than an economic downturn. 
 
We are observing a sea change in the marketplace.
 
It may take a while to get there but, the last chapter of this recession will present Canadian professional practices with new challenges and opportunities. Through adaptive behaviours, skill sets and business management systems, Canadian professionals can safely navigate this new reality.  Those who do so will be the success stories.

This issue of Viewpoint features our Winning in the Recession series from Toronto Marketing Blog.  Our first installment looks at the ten essentials for professionals who wish to emerge as the winners in this recession. 
 
Your comments are always welcome. Let us know what you think.
 
                                                                  Sandra Bekhor 

MARKETING, BRANDING, STRATEGIC  PLANNING AND BUSINESS PLANNING  
RESOURCES FOR CANADIAN PROFESSIONAL PRACTICES
Here is a preview of the latest resources you can find at Bekhor Management's Toronto Marketing Blog:    

WINNING IN THE RECESSION - SERIES
Winning in the RecessionWinning in the Recession - A Primer for Canadian Professional Practices 
Nobody knows exactly how long it will endure, but one thing is for certain, a number of Canadian professional practices will emerge as winners in the recession.

The question is, which ones?...

REFERRALS 
NetworkHow to Network
Learning how to network effectively will position you to generate a better return on the time you are already spending attending events, making phone calls or connecting online... 

Related articles:

INTERNET MARKETING
Optimized CopyHow to Write Optimized Copy for Robots and Humans
Your ability to write optimized copy that supports your business goals will depend on how well you can balance the requirements of two very different audiences: humans and robots...
 
Related articles:

MARKETING
Value-Driven and Sustainable
Create a Value-Driven and Sustainable Professional Practice
It is not uncommon for professionals to convince themselves that their valued point of difference is either the same as what many of their competitors are claiming and/or not compelling enough to drive action.... 
 
Related articles:

Visit us at: www.bekhor.ca

Sandra Bekhor - Marketing Consultant Toronto

Visit Bekhor Management's Toronto Marketing Blog at:

www.torontomarketing.blogspot.com

Marketing, branding, strategic planning and business planning resources for Canadian professional practices. 

Sandra Bekhor, MBA, B.Sc. 

 

 
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TECHNOLOGY TOOLS
FOR SMALL TO MID-SIZED BUSINESSES
 
Our first installment in our technology tools for small to mid-sized businesses series
covered three distinct topics:
1. The Virtual Worker
2. Website Analysis
3. The Paperless Office

Part two in this series covers:
4. Cost Savings
5. Organization
6. Research 


CONTINUING
EDUCATION
 
ONTARIO ASSOCIATION OF NATUROPATHIC DOCTORS 
 
Sandra Bekhor will be presenting Marketing and Business Planning Tools for Health Care Practices at the OAND Business Symposium in May 2009. 

 
 


Are you considering a practice development initiative?  Contact our Toronto office by email or by telephone at (416) 969-9600 for an initial consultation without fee or obligation.
BEKHOR MANAGEMENT IN THE MEDIA
 
Toronto Business Times:
January, 2009
 
Weather the Recession                                                   
 
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Bekhor Management | 20 HOLLY STREET, SUITE 310 | TELEPHONE 416-969-9600 FACSIMILE 416-972-1065 | WWW.BEKHOR.CA | TORONTO | ONTARIO | M4S 3B1 | Canada