VIEWPOINT
EDITION #5, JULY
2008
Bekhor Management's Toronto Marketing
Blog, which is focused on news and
resources relevant to the development of Canadian
professional practices has expanded. We now
have a total of 80 articles on marketing, branding
and strategic planning.
We invite you to comment on any of our articles and
to let us know about any topics you are interested
in.
Sandra
Bekhor | |
FROM
THE PRESIDENT'S
DESK
MARKETING,
BRANDING AND STRATEGIC PLANNING RESOURCES FOR
CANADIAN PROFESSIONAL PRACTICES
Here is a preview of the
latest resources you can find at Bekhor
Management's Toronto Marketing
Blog: |
The Risky Business of Marketing Your Point
of
Difference
 Why do you think marketers talk
about point of difference until they are blue in the
face?
Let's face it, marketing your point
of difference feels risky....
|
Planning a Website - Key
Considerations
For better or for worse, a
website will influence prospective clients, referral
networks and job candidates.
How can you leverage this ability for
the betterment of your practice?...
|
A Leader's Competitive Edge
 Optimism.
That is the
difference between a competent manager and a
leader.... |
Health Care
Brands That Work 
Do you know how doctors and
other health care professionals earn their patients'
loyalty?
They do something memorable...
|
Business Planning Tips - 10 Common Errors & How to
Fix Them
Here are the 10 most
common business planning errors I have encountered along
with suggestions as to how to fix them....
|
 Who is Accountable for Practice Development at Your
Firm?
While professional service
firms are generally clear as to client file
accountability, practice development accountability
sometimes gets lost in the
shuffle... |
Creativity is the New Currency of the
Workplace
 Considering the impact of the
Internet alone, there is no shortage of change for
today's professional to respond to. Professionals who
can muster up a little creativity in the workplace are
not only ahead of the game but will likely also enjoy a
lower level of stress as a result...
|
 Planning a
30-second elevator pitch for surprise encounters with
prospective clients can position you to build
relationships, broaden awareness of your firm and
encourage word of mouth
referrals.... | |
| |
|
Visit us at: WWW.BEKHOR.CA |
|
Visit Bekhor
Management's Toronto Marketing Blog at:
www.torontomarketing.blogspot.com
Marketing, branding and strategic planning
resources for Canadian professional practices.
Sandra Bekhor, MBA,
B.Sc.
|
|
INTERVIEW WITH GOTTESMAN ASSOCIATES
HOW DOES IT FEEL TO BRAND YOUR
PRACTICE?
Why would a sole proprietor decide to
develop a professional branding strategy?
I interviewed
Deborah Gottesman, principal and lighting designer at
Gottesman Associates, to find
out...
Read more.
Cre
you considering a practice development
initiative? Contact our Toronto office by
email or by telephone at (416) 969-9600 for
an initial consultation without fee or
obligation.
| |
