VIEWPOINT 
EDITION #3, SEPTEMBER 2007 

It has been an eventful five months since the last Viewpoint. We have been working with architects, engineers, consultants, lawyers, dentists and medical offices on their brand strategies, brochures, business presentations, websites and strategic plans.  We have also been expanding the marketing and strategic planning resources available on our website.   

I did manage to fit in a wonderful trip to the East Coast, traveling with bikes, BBQ and all.  The sand dune trails at the tip of Cape Cod and the national park in Bar Harbor, Maine were definitely the highlights! 

We'll look forward to staying in touch.  In the meanwhile, I hope you'll enjoy this edition of Viewpoint.

                                                                                 Sandra Bekhor 

 
FROM THE PRESIDENT'S DESK 

MARKETING AND STRATEGIC PLANNING RESOURCES FOR PROFESSIONALS

Viewpoint is Bekhor Management's forum for sharing the strategies we use to build better businesses for our clients in the Toronto and the Greater Toronto Area (GTA). 

We have been busy updating our website with resources for professional practices considering a practice development initiative.  Here is a glimpse of the new marketing and strategic planning content you can find at www.bekhor.ca:  

The Trusted Website Designer  

In addition to being skilled at designing a functional and strategically relevant website, your website designer needs to be trustworthy...

The New Relevance of Brands to the Professional Practice

How and when did brand image and brand identity become so important to the professional practice?...

How can a Business and Marketing Consultant Contribute to the Development of your Professional Practice?

The role of your business and marketing consultant is not to tell you how to do your job. It is instead to work with you to identify a clear vision...

Strategic Plans That Get Implemented Before the Ink Dries

Everyone has heard about the strategic plans that sit on a shelf and collect dust. What about strategic plans that get implemented before the ink dries?...

Develop and Design an Effective Website

A great website is a spokesperson that generates prospects as well as press coverage, around the clock...

Search Engine Optimization (SEO)

In striking contrast to other marketing vehicles, a website can achieve results that would previously have been cost prohibitive for a professional practice... 

Do you have a suggestion for an article? If so, email us with your topic of interest.

Subscribe to our newsletter and receive updates when we add articles to our website.  Our next article series will address: 

Marketing and Strategic Planning 101 for Today's Professional

MARKETING PORTFOLIO 

BRANDING, WEBSITES, BROCHURES AND MORE... 

We are pleased to announce the addition of a marketing portfolio to the Bekhor Management website to showcase the exciting results of our collaborations with our professional clients.

Visit us at: WWW.BEKHOR.CA

“A genuine thank you goes out to all our esteemed clients who have given us the opportunity to share the exciting results of our collaboration with an online marketing portfolio."

Sandra Bekhor, MBA, B.Sc.   

TAGLINES

THE UNTAPPED BRAND MESSENGER...  

The power of a compelling tagline such as Nike's "Just Do It" is well known.  Yet taglines are often overlooked within branding strategies for professional practices.  

From letterhead and signage to websites, a tagline that is original and strategically relevant can add value to every communication that leaves a professional office.  Here are just a few examples from our online marketing portfolio:

TESTIMONIALS

HERE IS WHAT OUR CLIENTS HAVE TO SAY... 

"...the added value that you provide has become a key success factor of Gottesman Associates..."  

"...She has become a very valuable member of the DSEL team..."

"...The tagline is simply brilliant and should help to set us apart from the crowd in our marketing efforts.."

Read more...

Contact our Toronto office by email or by telephone at (416) 969-9600 for an initial consultation without obligation.

CONTINUING EDUCATION 

BUSINESS AND MARKETING TRAINING TO HELP YOU BUILD YOUR PRACTICE

Sandra Bekhor speaks, teaches and writes about practice development for various professional associations in Toronto and the Greater Toronto Area (GTA).  Upcoming engagements include: 

Ontario Association of Architects (OAA) 

• IIDEX, September 2007 - Brand Images and Communication Strategies for Architects (accredited program)

Ontario Association of Naturopathic Doctors (OAND) 

• Business of Practice Symposium, November 2007 - Marketing Tools: What really works for health care practices?