VIEWPOINT 
EDITION #2, MARCH 2007 

FROM THE PRESIDENT'S DESK 

MARKETING AND STRATEGIC PLANNING RESOURCES FOR PROFESSIONALS

Welcome to Viewpoint, Bekhor Management's forum for sharing the strategies we use to build better businesses for our clients in the Toronto and the Greater Toronto Area (GTA). 

Our website now includes marketing and strategic planning resources that address practice development questions: 

How can I identify which marketing initiatives will deliver the most benefit to my practice?

How can I set up our firm brochure direct mail marketing campaign to succeed?

What is involved in developing a business plan to secure financing for a professional practice?

Subscribe to our newsletter and receive updates when we add articles to our website. Our next article series will address the design and development of effective websites for professional services firms:

Internet Strategies

Leverage your Website with a Search Engine Optimization Strategy

MARKETING 

FOR THE PROFESSIONAL PRACTICE 

How do you determine which marketing initiative will deliver the highest return to your practice? 

Developing a successful marketing campaign for your practice involves...

BUSINESS PLANNING

PLAN FOR YOUR FUTURE OR SECURE FINANCING

A business plan will facilitate your ability to plan for the future of your practice. 

Here is what is involved in developing a business plan designed to secure financing...

Visit us at: WWW.BEKHOR.CA

“We have re-launched Bekhor Management to focus exclusively on marketing and strategic planning for professional practices in Toronto and the Greater Toronto Area:

Architecture /Engineering
Healthcare
Accounting /Finance 
Consulting

Consulting for professionals has become a natural fit thanks to a combined background in architecture and physiology as well as extensive experience in leading business and marketing management roles...”

Sandra Bekhor   

FIRM BROCHURES

DIRECT MAIL MARKETING 

Our professional practice clients, in the Greater Toronto Area, often ask us how to maximize the success of firm brochure direct mail marketing. 

Employing strategic marketing principles to development of your direct mail marketing plan will enable its success. Here is what is involved in planning a successful direct mail marketing campaign...

Contact our Toronto office by email or by telephone at 
(416) 969-9600 
for an initial consultation without obligation.

CONTINUING EDUCATION 

BUSINESS AND MARKETING TRAINING TO HELP YOU BUILD YOUR PRACTICE

Sandra Bekhor speaks, teaches and writes about practice development for various professional associations in Toronto and the Greater Toronto Area (GTA). Current engagements include: 

Ontario Association of Architects (OAA) – November 2006, May 2007

• Brand Images and Communication Strategies for Architects (accredited program also available as a distance education manual)
• Effective Internet Strategies (accredited program)...