Bekhor

VIEWPOINT 
EDITION #11, FEBRUARY 2010

On the heels of a global economic downturn, many Canadian professional practices have become stronger, leaner, and smarter.
 
More importantly, we have adopted strategies to embrace our own agility in the face of a changed and ever-changing marketplace. 
 
For professionals actively realigning and renewing, 2010 is full of promise. 
 
Let's get ready to act on it with creativity and vision.
 
                                                                  Sandra Bekhor 

MARKETING, BRANDING, STRATEGIC  PLANNING AND BUSINESS PLANNING  

RESOURCES FOR CANADIAN PROFESSIONAL PRACTICES
Here is a preview of the latest resources you can find at Bekhor Management's 
Toronto Marketing Blog:    
PRACTICE DEVELOPMENT DIGEST
 
Practice Development DigestPractice management tools have become increasingly vital to professionals learning to become leaders, managers, client service representatives, masters of technology, brand marketers and innovators of the Internet.
 
Practice Development Digest showcases leading-edge articles from prominent professional publications of all sectors, enabling accountants, lawyers, architects, and health care providers to benefit from each others' resources.      
  • Outsourcing, Buying and Selling
  • Social Media and the Value Equation
  • Difficult Conversations
  • Building and Promoting Value
  • Practice Development

  • Changing Times
  • Practice Development Numbers
  • Client Service Excellence
  • Marketing Management
BLOG TRAFFIC
 
Increase Traffic to Your Blog - The 20 Best Tips on the Net, Simplified

All 20 of these tips are based on one underlying principal.  Incremental traffic will help you to build your practice, if it is strategically positioned to align with your desired growth market and if your conversations, formal and otherwise, consistently reflect the identity of your practice...

Related articles:
Professionals Wonder: To Blog or Not to Blog?,
Astounding Participation in the Blogosphere by Women of all Ages and Which Businesses Have Blogs?
MARKETING TERMS  
 
The Internet has leveled the playing field for the professional practice.  As a result, today's professionals need to learn how to confidently navigate marketing opportunities and evaluate marketing professionals.

Whether you work with a consultant or not, you will need to understand the following essential marketing terms, within the specific context of marketing a professional practice:

Call to Action, Communication Strategy, Marketing Plan, Marketing Strategy, Point of Difference, Positioning Statement, Tagline and
Unique Selling Proposition (USP)
.

Visit us at: www.bekhor.ca

Sandra Bekhor - Marketing Consultant Toronto

Visit Bekhor Management's Toronto Marketing Blog at:

TorontoMarketing.Blogspot.com

Marketing, branding, strategic planning and business planning resources for Canadian professional practices. 

Sandra Bekhor, MBA, B.Sc. 

 

 
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THE CLASSICS
THIS RECENT ADDITION TO VIEWPOINT WILL FEATURE OUR MOST WIDELY READ ARTICLES
 
 
...despite the demonstrated power of well-known taglines like Volkswagen's "Drivers Wanted", Yellow Pages' "Let Your Fingers Do the Walking" and Coca Cola's "It's the Real Thing", the tagline is often overlooked in branding strategies for professional practices...
 
 
 

 
CONTINUING
EDUCATION
ONTARIO ASSOCIATION OF NATUROPATHIC DOCTORS
 
Sandra Bekhor will be presenting Marketing and Business Planning Tools
for Health Care Practices at the OAND Business Excellence initiative on May 4, 2010.

 
 


Are you considering a practice development initiative?  Contact our Toronto office by
email or by telephone at (416) 969-9600 for an initial consultation without fee or obligation.

BEKHOR MANAGEMENT IN THE MEDIA

 
The Bottom Line 
The Independent Voice for Canada's Accounting and Financial Professionals

Mid-September 2009 
 
 
Create winning formula for new economy                                                 
Collectively, market forces have created an expectation that accounting practices go above and beyond compliance requirements in the services they offer and deliver... 
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Bekhor Management | 20 HOLLY STREET, SUITE 310 | TELEPHONE 416-969-9600 FACSIMILE 416-972-1065 | WWW.BEKHOR.CA | TORONTO | ONTARIO | M4S 3B1 | Canada

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